Roofing Process for Success: ASR Goals & Ideology

Roofing Process

Roofing Process: Our Ideology for Success

This week our team here at American Standard Roofing goes over our roofing process, ideology and goals to show readers how we remain on top of our game. If you are looking for potential roofing contractors, look no further and read on.

Staying Current in the Field:


As a top roofing company we know how important staying current is. Keeping up with the latest developments in technology and business practices is not easy. We are overwhelmed with the newest, latest, and greatest inventions and ideas. We know that information overload can cause stress. That is why here at ASR, we emphasize on focusing on smaller goals and developments so we can find an efficient way to incorporate them into our current practices.

Planning Ahead:


This is an important one. This is why we are big on standardizing our processes from the moment we give an estimate till the time the roofing job is complete. Our various teams were well-integrated and function like a well oiled machine giving the customers a top notch service.

Turning Success Into Habit

Success Habit

One reason why we stay on top of our game is because we are consistent in our roofing process. We deliver ultimate customer satisfaction. When you get used to doing something every day, it becomes effortless after a while. Not only are our crews well trained, licensed and certified, our administration and office team is equally capable of delivering. We do this day in and day out.

Building a Complete Business:

Complete Business

Finally, our roofing process entails looking at all aspects of our business.Many roofers get stuck in a trade mentality. They would prefer to be out there performing manual labor then actually building their business. Luckily, here at American Standard Roofing we know how important customer service is. If the customer isn’t happy, neither are we. Our entire business is built around customer satisfaction.

Here for All Your Roofing Needs!



At ASR, we are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. We will get you the loan you need for your roof. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product, both labor and material. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out.

Roofing Process: How American Standard Roofing Stays #1

Roofing Process

In today’s post our team of experts talk about the roofing process adopted by American Standard Roofing. Our process is streamlined, and has been tried and tested with excellent feedback. Our reviews are extremely good as well.


Our roofing process is has been tried and tested over the past few decades.

1. Stripping Old Shingles:


Our crew arrives early in the morning. They are very punctual from the start to the finish of the roofing process. Once on-site, they start stripping old shingles and preparing the surface for the new install.

2. Protecting Property:


We pay special attention to protecting customer’s property in our roofing process. Our crew places tarps over the landscaping and boards over the windows. This is so that customer’s property does not get amaged from equipment and/or natural elements.

3. Wood Deck Replacement:


Our crew then proceeds to take replace the wood deck which is present under the shingles. Our team does a 7 layer wood deck whereas the industry standard is a 3 layer. That elongates the life of the roof and helps keeping leaks to a minimum.

4. Underlayment and Material Installation:


We install ice-guard 6 feet from all the eves and the valleys. Then synthetic or felt quality underlayment is applied. All of this is done according to manufacturer’s instructions that come with the materials.

5. Replace Flashing:


We then continue to replace flashings and proceed to install ice-guard. That prevents leaks due to ice dams.

6. Recommended Materials Install:


Our crew is licensed, insured and bonded. We have certified technicians on cite who install product as required by manufacturer. This ensures safe a a durable roofing process install.

7. Clean Up:


We do a thorough clean-up after we complete the job using industrial magnets and powered equipment.


American Standard Roofing stands behind all of it’s work. As certified and licensed roofing contractors, we know what we’re doing. We have over 36 years of experience in the industry, Our reputation is on the line the moment we set foot on site. Unlike our competitors, we do not care more about profits than job done. We believe in never sacrificing quality for an easy profit. We stand behind our services for the lifetime of the product,both labor and material. This is something not common-practice in this industry. Please remember to call us for any professional help you might need.