Thanks Lou! With Al O’Neal on Bob Allison’s “Ask Your Neighbor”

bob and rob

Can not thank you enough for the feedback and support!  We work every day to improve our installation processes, our teams and our client relations.  We are dedicated to our trade, and hope to be the household name that people think of when they need a welcoming yet no-nonsense team of people to take care of their roofing needs.

Thanks Lou!  Below you can listen to Lou’s take on his experiences with American Standard Roofing on Bob Allison’s “Ask Your Neighbor”.  You can join Bob’s show Monday through Friday, 9-11am EST on AM 690, WNZK.

Roofers Online Reputation: How We Stay Michigans #1 Roofers

Roofers Online Reputation

Roofers Online Reputation:

In today’s post our team of experts here at American Standard Roofing talk about roofers online reputation. They also talk about how roofers online reputation is important for customers and the business. This is especially true in today’s digital age. Businesses rely on reputations for potential customers to look them up. Our team discusses further.

Reputations Make or Break Businesses:

Make or Break

Word gets around quick. This is especially true if you’re in the roofing business where someone always needs a roof, gutters, siding or some shape of home improvement. Local community members talk. They pass on recommendations as well. Same is true for people looking up online reviews. Therefore, we try to make sure that all our clients are completely satisfied.

That said, mistakes are bound to happen. We get our fair share of unhappy customers as well. However that just shows our customers just how committed we are to them when we go the extra lengths to correct the problems. We sincerely believe that the difference between professional contractors and amateur handy-men is customer service. The ability to provide customer service and satisfaction once something goes awry on the project is invaluable to a business.

Customer Satisfaction: #1 Goal

Customer Satisfaction

Roofer online reputation basically depends on how well the professional manages reputation and how much business is done. Do enough business and you will inevitably encounter situations where mistakes are made. Unhappy customers sometimes also file complaints. The first thing they do however is post negative reviews. While you can not make every person happy, our goal here at American Standard Roofing is to never stop trying. In our experience, customers are almost always understanding and appreciative if a problem is handled efficiently and promptly.

Why Making Customers Happy is a Huge Deal:

Happy Customers

In our experience it is natural for homeowners to get a little defensive when it comes to home improvement projects. The reason is obvious. A contractor is there just for a small amount of time but homeowners have to live in the home and come face to face with that mistake. It becomes a constant reminder for homeowner if that mistake does not get fixed. It becomes harder for homeowners to forgive contractors for mistakes they make. As good, respectable Michigan contractors, it is important that you do everything within your power to take care of any customer complaints before they get out of hand. What contractors need to know is that sometimes things might not be as a result of their work. But good customer service requires making a customer happy no matter how unfair it might seem.

Calling for Feedback:

Roofing Knowledge

Our team of experts emphasizes that for roofers online reputation sake, contractors should always call customers back. It always helps to ask how the work was done and if there were any complaints. We make it  a priority to follow-up with homeowners so they know we care. That is what separates good quality roofers form the bad ones.

Why Online Reviews Are Important:

Online Reviews

Roofer online reputation is determinant on online reviews. Our team find online reviews key to understanding our customers and their expectations. We are well aware that this is not the industry standard. However we feel in order to better serve customers online reviews are reputation management is a must. There are two main things that need to be considered here:

  1. How to properly handle to online reviews.
  2. Properly responding to negative online reviews.

Staying calm and explain one’s side of the situation objectively helps.  We also offer the customer the opportunity to resolve the situation once they have posted a bad review. This lets everyone else see that you are trying to be reasonable. It also shows you are open to solving the problem instead of ignoring or denying it. If the customer is then willing, do what you can to make them happy. Often, they will take down the negative review just because you took the time to hear them out. Sometimes, they will refuse to take the review down. It is just one of those things.

We’re Here For All Your Roofing Needs!

Michigan's #1 Roofing Company for Web-01

We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product ,both labor and material. This is something not common-practice in this industry. Give us a call today at (248) 350-2323 to see how we can help you out.

Review Round-Up

American Standard Roofing is proud to have so many happy customers. Here is a look at of some of the five star reviews we’ve recently received.

  • “I had 4 estimates for my roof that need replacing after 6 years and Arnie Goodman was fair and understood may budget. I was very pleased!”
  • “The clean-up was great. There was no evidence that a roof had been replaced when they left.”
  • “They are a very good company. They are reliable, good on timing, pricing and workmanship.”
  • “I was very satisfied and I have already referred them to others.“
  • “They were a joy to work with.”


We take pride in giving our customers the best service possible and each positive review reinforces out commitment to this philosophy. If you’ve hired us to replace your roof and were happy with the results, it’s never too late to leave us a positive review. We accept reviews on Angie’s List, GuildQuality, and Facebook.

Along with positive reviews, so much of our business relies upon referrals from satisfied customers. If you would like to refer us to someone you know, send them this link Successful referrals earn you and your friend $50 each. Share the love, earn some money and help support a local business.

The Importance of Leaving a Positive Review

How many times have you made a purchasing decision based off of online reviews? Hotels, restaurants, stores and just about every type of business in today’s society relies on thumbs-up-clipart-thumbs.up.03positive reviews to get the word out that they’re worth your patronage. Every business is competing to have the best reviews and hopefully sway potential customers towards their door and away from the competition. This is where you, the customer, has power even after you’ve made a purchase.

Positive reviews give a business credibility that no amount of marketing dollars can buy. Anyone can pay a representative to say that their business is the best, but inspiring a customer to post something positive gives a business validation amongst a customer’s peers that money can’t buy. If you’ve received exceptional service from a business, help them continue to be successful by giving a positive review. Your opinion adds immeasurable value to a business and you’ll become a part of that business’s success.

Why is a positive review so important in the home improvement business? You’re investing a lot of money and a lot of trust in a company that you allow to do work on your property. You don’t want to make the wrong decision about who2thumbsupb to hire as that can be incredibly costly. You rely on the opinions of your peers who have had work done on their homes in the past to point you in the direction of the best in the business. Pay it forward to future customers by leaving a positive review after you’ve had exceptional service. Having recent reviews reiterating that a company is still doing the same quality of work that they’ve done in the past continues to boost their credibility and makes sure that people don’t end up choosing a less than stellar contractor and wasting their hard-earned money.

“But what if I didn’t have a good experience?” you might ask. Before you take to the internet to write a diatribe about the poor service you received, contact the company to see if they can rectify the situation. Just as positive reviews can boost sales for a business, a negative review can be absolutely detrimental. Take the time to try to work out any situations that may arise as they may be more easily remedied than you might have originally assumed.

Lastly, take pride in your local businesses who served you well by helping them standout amongst the competition. Leave positive reviews on places like Angie’s List, Yelp or GuildNow and post to Facebook and Twitter, tagging their business pages. Positive reinforcement will help a company remain at the top of their game and will let your friends and potential customers know who to trust with their money.