Roofing Contractor Search: What & Who to Look For

Roofing Contractor Search

Roofing Contractor Search:

In today’s post, our team of experts here at American Standard Roofing discuss how to properly execute a roofing contractor search. We know that finding a contractors for your home improvement needs is tough. We also know that there are several factors you should consider before deciding to go with a particular contractor. We will discuss some key factors for roofing contractor search and help homeowners understand it’s importance.

Internet is Your Friend:

Internet is your friend

The first place to start a roofing contractor search is from the internet, our team advises. There are many benefits of surfing the internet for your roofing contractor search needs.

  1. It is convenient.
  2. You have access to so much information.
  3. Search engines like Bing and Google make researching a breeze.

But Still be Careful on the Internet:

Signs for Non Proper Roof Ventilation

We may have established that roofing contractor search is easy. What we have to cater for is that there also are a lot of things homeowners should be careful about it too. Internet is a vast space accessible to everyone. This includes shady companies looking to get the attention of naive homeowners doing a roofing contractor search. Here are some of the things homeowners should be careful about when ion the internet:

  1. Be careful in reading reviews: if the names are shady and reviews are similar looking one-liners, make sure you research it further. People either leave bad reviews, exceptionally good reviews, or nothing at all.
  2. Learn to differentiate between fact and ads: some creative ads out there are made to target innocent homeowners not knowing what to look for. Always do your homework and try to learn as much as possible about the contractor.
  3. Always check the business with BBB: Better Business Bureau still remains a great yardstick to measure competency of a business.
  4. Check with Angie’s List and HomeAdvisor: These two are leading home improvement related websites with business listings and true reviews.

Always Look for Referrals:

Our team advises that some homeowners make the mistake of roofing contractor search by taking this step first. We advise that homeowners first do their homework and then ask family, friends and coworkers. We recommend this for a very simple reason: referrals can sometimes veil your reasonable research efforts. If an acquaintance has success with a certain contractor it also does not mean 100% success for you. You have your own needs and requirements. Our team has heard fare share of stories about referred contractors ripping homeowners off simply because they could.


That being said, we rely heavily on referrals in our business. It is also our single largest lead source. From a contractors perspective we can tell you that y cultivating good relationships with the customer base, we effectively reduce our advertising expenses. That too by almost 75%. We still do not expect people to hire us based on someones word alone. We let our work and professionalism do the talking.

Do Your Homework:

Today's Lesson

Our team can not emphasize on this enough. Always do your homework. Know what product and materials you want. Also know how you want the end result to come out like. And most importantly, get multiple quotes. Shop around for the best deal that you can get. That enables homeowners to be more aware of what options they have available. Consequently this leads to good decision making.

We’re Here For All Your Roofing Needs!


We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. Give us a call today at (248) 350-2323 to see how we can help you out.


Roof Professional Assessment & Importance in Winter Time

Roof Professional Assessment Checklist

Roof Professional Assessment:

Having a roof professional assessment done is extremely important for homeowners. It is even more important when it is winter time. This is because a roof professional assessment can save homeowners costs and provide for a better and efficient home in the long run.

We have all the answers here at American Standard Roofing. Our experts will try to answer he common question on everyone’s mind this winter. That is whether it is smart to replace roof during this time of the year.

The answer? It depends.


Roof Leak

Roof issues can happen for multiple reasons. One of the most common type of problem is leaks. These typically start out small. They eventually however turn into bigger problems. Even a small roof leak can cause major damage to your home. In addition, roofing system breakdown has the potential to raise some deeper issues. Here is a list of some issues.

  1. Structural damage to the building.
  2. Blistering or peeling of walls on the inside and the outside.
  3. Deeper damage to inside walls.
  4. Damage to flooring.
  5. Molding.
  6. High energy costs.

In addition to the above mentioned possible issues, it can also mean a combination of these problems too. Because of above mentioned reasons, our team here at American Standard Roofing recommends roof professional assessment. It is always better to safe than sorry.

Emergencies Are Exceptions:

Emergency Exceptions

This goes without saying. If it’s an emergency situation, you will need a roof professional assessment. Consequently the roof will need to be repaired or replaced regardless of outside weather. That said, we did an earlier post for homeowners to not get pressured when looking for roof professional assessment or any purchase. We always recommend homeowners to do their homework. This includes getting multiple quotes. It also includes finding best bang for your buck.

Extreme Temperatures Require Roof Professional Assessment:


Weather fluctuations can be very harmful to your roof. Roofing materials contract and expand with temperatures. Deeper issues can arise causing waste of resources unless you take care of your roof. That is why we highly recommend roof professional assessment.

Cold Winters Mean More Potential Damage:

Extreme Temp

Roof replacement depends on variety of factors. Deep and cold winter in your region can result in blow offs and sealing issues. That will make it a really tough winter for those living inside the home.

Roofer’s Prospective:

Gutter Worker

From a professional contractor’s perspective, harsher conditions also mean a riskier workplace. It also means extra effort put in for quality work. In addition, below freezing temperatures tend to have a knack for increasing chances of failures when installing new roofs. It would require extra time. Some cases extra materials as well.

Our Recommendation

Good Advice

Our advice to our readers and homeowners is simple. Have roof professional assessment done today. Once you decide to go ahead with repairs/replacement, visit the manufacturer’s website for the material being used. Be sure to check out all the installation information there. If the manufacturer suggests that said it would be okay as long as the product is installed a certain way, ask your contractor. Remember this. When in doubt, check with the manufacturer. Also  talk to your contractor.

We’re Here For All Your Roofing Needs!


We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. Give us a call today at (248) 350-2323 to see how we can help you out.

Local Roofing Contractors Are The Way To Go! ASR’s Advice

Looking For Local Roofing ContractorsFollowing up on our theme from this week, we talk about choosing local roofing contractors. There is no doubt that looking for local roofing contractors should be a very big part of the roofing process. However, sometimes homeowners pay too much weightage in their decision making. While in most cases our experts here at American Standard Roofing do advise homeowners to go local, it is not always the case. Our team advises that just because a contractor is nearby, it doesn’t necessarily mean they will have better service or products. Our team considers ourselves local the 50 mile radius we serve. We continue to provide quality products and service to the areas we serve. Something to keep in mind perhaps when looking for local roofing contractors.

Understanding Reasoning Behind Homeowners Looking For Local Roofing Contractors:

Having spent a fair amount of time in the roofing, sidings and gutters business, we have seen many customers turn down good offers from out-of-town contractors. The reason? Because they weren’t local to homeowners. Today we’ll look into this phenomenon a bit more and try to understand more.

Does ‘Going-Local’ Really Have No Benefits?

Important Decisions

The answer is not that simple. Yes, most of the time it might be the best option looking for local roofing contractors. Not all the time though. The one thing homeowners need to understand is cost-effectiveness of their decision. On top of cost-effectiveness, homeowners need to consider trust and personal relationship as factors. What really makes the contractor more qualified than others?

Questions to Ask Yourself:


Here at American Standard Roofing, we have come up with a few questions that you can ask yourself if you get stuck in a situation looking for local roofing contractors:

  1. Is the total cost of the project coming out to be the same for both local and out-of-town contractors?
  2. Are there any added incentives from your local contractors?
  3. Is the local contractor fully licensed, bonded and insured?
  4. Most roofing contractors have a mileage radius drawn out where they will work. Most also have basically the same capacity to cater for emergencies, be punctual and provide equipment to site on time. What is the reason for giving the edge when looking for local roofing contractors?
  5. Finally ask yourself this: Will a local roofer fare better against a professional roofing contractor who is 30 miles away, but has excellent experience, knowledge and reputation?

The World is Getting Smaller:

Looking for Local Roofing Contractors: World Getting Smaller

Yes, it definitely is. Gone are the days when traveling to one place from another was a big task. In this day and age, contractors have equipment that is mobile, and vehicles that can easily carry all required product and materials. This makes looking for local roofing contractors versus out-of-town a bit easier to consider. Most roofing contractors with a good reputation will have their geographic area clearly identified. That renders close proximity as an attribute without any real value.

Sample Work Done by Contractors in the Past:

Sample Work Done

A good barometer for testing quality work is not by proximity but by past samples of work done. Most of the time, a local contractor might just be handyman looking for work. As noble as it may sound giving work to him, can homeowners really rely on his quality of roofing, siding or gutters work? Make no mistake, there is a world of difference between the quality works of professional contractors, versus someone working from the back of their pick-up truck. Here are some things homeowners looking for local roofing contractors can do for optimal results:

  1. Ask for samples from the local contractor. Just request addresses for the places they have done work. Go there, talk to people. Look at the work done. Is it up to your standards?
  2. Checking out local roofing contractors work done is also a good idea. It shows that the contractor has apt knowledge of working in your region. Different areas have different building codes and requirements set by law. Some areas require open roof inspection while some may require additional ventilation required by home inspectors. The more work your potential roofing contractor has done, the better.

Going Out-of-Town Betraying = Local Community & Neighborhood?

In short, not at all. Granted, it is a very noble thought. In this day and age, technological advancements have made things more complicated. Consider the fact that majority of people buy from the internet from websites such as Ebay and Amazon. A lot of products are manufactured overseas and brought stateside. The internet age has rendered proximity useless. We interact with people over social media and phones 24/7. The world has indeed gotten smaller.

Local Community

There are many ways one can contribute to the local neighborhood and community. Homeowners can give back to the community by attending social and charitable events, raise funds for local causes and contribute their time and hours for all sorts of volunteer work. Look, When it comes to replacing or repairing roofs and working on sidings and gutters, we can assure homeowners that they do not want to be spending money looking for local roofing contractors who do shoddy work. This is irrespective of whether it is a local or out-of-town contractor. If homeowners can find a local quality roofing professional, that is great. But if not, they should not hesitate to look for contractors who are farther away but can still cover the home the area is in.

We’re Here For All Your Roofing Needs!


We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. Give us a call today at (248) 350-2323 to see how we can help you out.

5 Questions Homeowners Should Always Ask from Contractors

5 Questions

Southfield MI Roofers:

In today’s post, our team of experts here at American Standard Roofing discuss questions homeowners should ask Southfield MI Roofers and what criteria homeowners should look at. Our team has come up with following 5 questions which we think every homeowner should ask their Southfield MI roofers. This will ensure cost efficiency and quality workmanship for homeowners.

5 Questions For Southfield MI Roofers:

1. Are You Licensed & Insured?

Fully InsuredLicensed

While you might assume that a company coming out to your house is licensed to do so, that is not always the case. Ask to see a copy of their license, and then double check the license validity with your state. Most states have a website where you can do this in a couple of minutes, or a hotline number where you can quickly verify.

Types of Insurances:

There are two kinds of insurance:

  1. General Liability
  2. Workers Comp

Your contractor should have both of them. General liability is coverage in the case of accidental damage, like if the crew accidentally lights your house on fire. Workers comp covers the crew, in case they are injured on the job. The last thing you want is a crew member suing you because they fell off your roof and got hurt on your property.

2. Will My Old Roof Be Torn Off?


Second question homeowners should ask their Southfield MI roofers is more of a technical nature. When a company quotes you for a roof, they will either give you a quote for a full tear-off or a recover. A full tear-off means they completely remove all of the old roofing material down to the roof. Then they will inspect and replace any rotten wood. After that, they will install your new roof. A recover is just what is sounds like. Your old roof is left exactly how it is and a new layer of shingles are installed over the old ones. The problem with this is that there is no way to inspect or replace bad wood under the shingles, and you don’t get new underlayment or flashing. This is obviously much easier and cheaper for the contractor, and you will see it reflected on the price. Make sure you know which one the roofing company is quoting, and get the advice of other companies before hiring somebody to do a recover. While you may not have issues with a recover, a full removal and replacement is best practice.

3. How Much Do You Charge For Additional Wood Replacement?

Hidden Charges

As Southfield MI premier roofers, we can attest that it is difficult to quote rotten wood before pulling off the shingles. Usually companies either give you a quote and guarantee not to charge extra for additional wood replacement, or they give you a price per sq foot. Make sure you know ahead of time what their policy is. Sometimes homeowners get charged insane amounts simply because they did not know of these hidden costs.

4. Warranty On My New Roof?

Upfront Warranty

Our team advises that homeowners should always ask for specifics on what the warranty will cover. Make sure you ask these three questions from your Southfield MI roofers:

  1. How long does it last?
  2. Is it both labor and materials?
  3. Is there a service charge?

Also, do your research on the company and think about whether they will be able to honor the warranty. If the company was just opened a year or two ago, will they last long? How will they honor warranty after 30 years if they are not around? These are all important aspects to consider.

5. Roofing Job Duration?

Job Duration

Our team advises that if a roofing company has decent sized crews, they should be able to finish your roof in a day or two. However, if you have a large roof or they have small crews, they need to plan ahead. If it is going to take several days to finish a roof, they have two way to go about it. They can either tear off and re-roof a small section at a time. Or they can tarp your exposed roof areas at the end of each day. Make sure to look into these options.

We’re Here For All Your Roofing Needs!


So there you have it. These are the 5 questions we recommend homeowners should ask prospective contractors.

But you dont have to look further, we are certified and licensed roofing contractors ourselves. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. Give us a call today at (248) 350-2323 to see how we can help you out.

Quality Roofing: Who is Your Best Bet in Southfield?

Quality Roofing

Quality Roofing: Finding the best

Quality roofing is something every homeowner should have access to. For a roof replacement, you need someone reliable and dependable. Here at American Standard Roofing, we are ready to take that responsibility. We are based out of Southfield MI and we serve metro Detroit area.

In today article, our team of experts discuss quality roofing and how to look for someone who can provide homeowners great service as well.

Why is the Roof so Important Anyway?

Does it Matter

Well, that’s obvious. It protects from the natural elements like wind, rain, winter storms, snow and ice etc. But besides the obvious, quality roofing can add to your home’s value as well. A nicely installed roof using the right materials serves dual purpose. It can keep your home cool in summers and warm in winters. This can help you save money as you cut costs.

What to Look for in a Roofer?

Fully Insured Licensed

Our team unanimously agrees that most important thing is being licensed. Make sure the roofing contractors have license, insurance and workman’s comp. Here at American Standard Roofing, we are all that and then some. We provide customer service second to none as well. We like our customers to be 100 percent satisfied.

Look Online:

Roofer Online Reputation

Our team highly recommends checking online. In this day and age, reviews and feedback are a plenty online. Have a look at prospective installers website. See the feedback people have left. The more the reviews, the easier it is to judge quality of work. Check the contractors feedback on Google, Angie’s List and Yellow pages as well. Make sure to see contractors have addressed any concerns in the reviews section as well. That is a good sign. It shows after the job they took time out to respond. Have a look at our reviews and you will see, we provide the best service in who metro Detroit!

Talk to Your Friends & Contractors:


Finally, find a good roofer by looking around and talking to your friends. Networking gets a lot of things done and asking around certainly has benefits. Most installers will do a good job if they know they have been referred by someone for quality roofing.

Also talk to contractors in your area. Ask about the scheduling process and costs. You should also ask about any permits needed from city or county as most areas do need authorizations. A good question to ask if contractor has his own tea. We recommed only those contractors who have their own crew and do not subcontract.

Finally, be sure to ask for references from these contractors. You should easily be able to find previous customers from those contractors and they can give a great idea how the quality roofing job was done.

ASR is Here for all Your Roofing Needs!

ASR Logo

We are certified and licensed roofing contractors, with over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product ,both labor and material. This is something not common-practice in this industry. Give us a call today at (248) 350-2323 to see how we can help you out.

Thanks Lou! With Al O’Neal on Bob Allison’s “Ask Your Neighbor”

bob and rob

Can not thank you enough for the feedback and support!  We work every day to improve our installation processes, our teams and our client relations.  We are dedicated to our trade, and hope to be the household name that people think of when they need a welcoming yet no-nonsense team of people to take care of their roofing needs.

Thanks Lou!  Below you can listen to Lou’s take on his experiences with American Standard Roofing on Bob Allison’s “Ask Your Neighbor”.  You can join Bob’s show Monday through Friday, 9-11am EST on AM 690, WNZK.

Serving Southfield

Southfield, MI., U.S.A

We aren’t just proud because Southfield is the town that our business is located in. American Standard Roofing is proud of the city itself and all that it has accomplished. This article is dedicated to the city in its past glory, current progress, and future potential.


There are many businesses located in Southfield, making it the second largest center within Metro Detroit, with over 27,000,000 square feet of office space. There are more than 100 Fortune 500 companies that have offices in the city! These business owners only expect the best, and their commercial buildings require certified installers to service their roofs. We hold exclusive contracts with numerous companies within the city that we are very proud to have within our business portfolio. Many of the older homes also have historical qualities that deserve to be preserved, so it’s important that you choose an experienced roofing contractor capable of respecting your property.

According to the recent census, Southfield is occupied by a workforce primarily composed of sales and office workers. Nearly half of the citizens here hold a 4 year bachelors degree, making it a very well educated community. However, the per capita income is only $28,895. Providing proper roofing services in our community means we constantly need to be working to find our customers the best financing options available. We have no money down programs, 0% financing, and help those with good or bad credit.

The building department requires that we pull a permit before installation, and they also have an open roof inspection where they inspect the work we are doing to make sure it is up to their standards. In fact, we are so well known within the city, if you call the building department and ask them for a roofing recommendation, they will give you our name. We have done, and hope to continue to win bids for, various government properties of all sizes.

112 pixelWe are certified and licensed roofing contractors.

We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product, both labor and material. That is why we are #1 metro Detroit roofers. Be sure to give us a call at (248) 350-2323 for all your roofing, siding and guttering needs.

So Many Roofers in Michigan, So Little Time

There are a lot of options when it comes to roofers in Michigan. While this may seem like a good thing when you’re looking for the best deal, the truth is that the quality of the work you may receive varies quite a bit. There are many reasons why American Standard Roofing stands out amongst the competition. Here are just a few of those reasons.

We offer a 30-year labor and materials warranty. American Standard Roofing uses only the highest quality materials. We also have experienced crews that work exclusively for us. These crews are dedicated to the quality of their work and can provide the highest standards of workmanship in a timely manner. Our trust in the materials we use and the people we have working on your home, allow us to offer a 30 year guarantee.

We complete the majority of our roofing jobs in a single day. You don’t want your home exposed to the elements any longer than it has to be. We also know that large home improvement projects can be a major inconvenience. Our crew will show up first thing in the morning and work the entire day until the job is done.

Our bids are substantially lower than our competitions’. We are able to keep our prices down by having strong relationships with our suppliers, volume based discounts and minimal advertising expenses due to our large referral base. This ensures that our prices can be highly competitive without compromising the quality of our work.

These are just a few of the reasons that American Standard Roofing is your best choice of roofers in Michigan. If you’re looking to have a roof replacement, call us at 248-350-2323.American Standard Roofing