Details Behind Roofing Installations: Our Process Insights

Details Behind Roofing Installations

Details Behind Roofing Installations:

It is easy to overlook details behind roofing installations. That said you can gather details behind roofing installation easily.  We always recommend roofing professionals for roof related tasks. This is because we have seen a big number of DIY (do-it-yourself) projects with bad outcomes. In this article, our team of experts here at American Standard Roofing go over details behind roofing installations. Our team advises that it is a good idea to know these details behind roofing installations because it is always good to be prepared when the contractors shows up at your doorstep.

The Steps


Details behind roofing installations are fairly easy to gather. Homeowners can always look up accredited and reputable websites for roof installation ideas and industry standard best practices.

However, in terms of practicality things are different. Unlike siding, it is pretty tough to get up on the roof. Consequently it is equally hard to closely inspect the shingles to make sure that they were installed properly. Therefore, it makes it all the more important to know your stuff. Do your homework properly. Ask the contractors questions up front. Asking questions will show that you know your details behind roofing installations. It will also help you assess the knowledge of the contractor you have hired.

Roofing Installation Guide:

Our team has arranged a list of steps which may help homeowners when learning about details behind roofing installations. These are as follows.

  1. Removal of existing roof and servicing of the deck.
  2. Installation of the proper ice guard and underlayment.
  3. Use of start shingles.
  4. Proper pattern of shingle installation and nailing.
  5. Replacement and installation of flashing.
  6. Valley construction.
  7. Proper ventilation.
  8. Use of hip and ridge cap.
  9. Clean up and haul away debris.

Additional Tips:


Lifetime Warranty

Quality install requires quality workmanship. Good quality product can not be installed properly unless contractors have experience. All manufacturers have instructions for their product listed and it is the contractors responsibility to install that product according to manufacturer’s installation requirements. When going over details behind roofing installations, it is a must to make sure you hire capable contractors.

Always Check Sample/Specimen Work:

Sample Work Done

Every once in a while, you may even find that the roofer has a great idea that will actually benefit you or save some money. But that said, never accept someones word alone. Always try and ask for sample roofing the contractor has done in the past. This will help you decide if you wan to hire the particular contractor.

Take Your Time:

Lifespan of Your Roof

You never want to rush any home improvement project. Take your time. Let it take longer if it needs to be. It is still much better than dealing with a sloppy installation. But, always keep in mind that leaving your home exposed to natural elements can have drawbacks as well. Leaving the roof vulnerable and full of tarps may be okay for a day or two, not for weeks. Our recommendation is to hire a company that is capable of completing the work within a day. This will limit your liabilities.

Clean-up is a Must:

Clean up

We have seen our fair share of messy jobs. It is safe to say that it shows a greater level of professionalism if the crew picks up after them. The best way to find out if potential contractor cleans up afterwards to see check reviews. Talk to previous customers for that contractors. This will give a fair idea of what to expect.

Contact Professional Roofers:

ASR Logo

Finally, next recommended step is to contact professional roofers. Request quotes from multiple contractors for your best bang for the buck. You may turn out to be pleasantly surprised at the price some professional contractors may quote you. Professional contractors have great relationships with suppliers and a strong referral base that helps keep their costs low. They offer competitive pricing. That also helps reduce some of the financial stress that accompanies emergency home improvements.

We’re Here For All Your Needs!

We are certified and licensed roofing contractors, with over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product ,both labor and material. This is something not common-practice in this industry. Give us a call today at (248) 350-2323 to see how we can help you out.

Roofs: Cheaper Option is not Usually the Best Option


Roofs: Cheaper Isn’t Always Better

There are things you can do cheap and things you can not. When it comes to re-doing your roof, the cheaper option is usually not the best and will most likely end up costing you more in the long run.

List of Things to Look Out For:

Residential Roofing Checklist

If you were offered a quote for a roof way below those of others, it’s usually a sign that this is not a professional company. Here are some things you can ask to be sure you are covered.

  1. Will they pay for the dump?
  2. Do they have a service department?
  3. Do they have an office where they answer phone calls and have a professional representation?
  4. Does the company offer a warranty on their work?
  5. How long have they been in business?
  6. Do they pull a permit for the job? (if the answer is no, this is a huge danger sign!)


Beware of roofers who work out of the back of their pick-up trucks. Some handy-type guys cruising around looking to make a quick buck. This will only be at your expense! With such a big and important project you must be sure you are hiring a company that is reliable, responsible and professional.

Trust us!

Building Trust

We get it, you want the best deal without forgoing the best quality. You roof is not something you wear out to dinner or around town so it can be hard to justify why to spend the extra money. Trust us, you will be so grateful you went with a licensed, insured, warranted professional roofing company. Having been in business for over 20 years, we have seen what comes around and goes around. Re-doing your roofs is something a homeowner should only have to invest in every 30 years, it should be your joy and ease. We want you to have a positive experience, instead of added stress.

We Have You Covered!


At American Standard Roofing we stand behind our jobs as we continue to back and warrantee all of the work we do. We are family, we got you covered!

Why the Right Contractor is More Important Than the Brand of Shingle

Roofing Contractor

Right Contractor is a Necessity:

In today’s post our experts at American Standard Roofing we discuss how having a right contractor for the job is more important than materials for the job.

Trusting Professionals:

Hair Stylist

When choosing a hairstylist you choose usually based on a few things- personality, location and price. If you love and trust your stylist, you trust that they use the best scissors and the most effective products. It’s rare to go shopping for a stylist based on the tools they use rather than these other factors.

Key Factors to Consider:


The same is true for when you are shopping for a new roof. It’s an exciting process and we know you want to make the right decision. You want the best bang for your buck, the most reliable company and most effective product for your home. Some important key elements to consider when seeking the right contractor for your roof are:

  1. Licensed and insured
  2. Strong referrals/testimonies of previous clients
  3. Reliable & professional work crews
  4. Stands behind their work and their word
  5. Will take the time to make sure you are satisfied.

We Have You Covered!


Chances are once you hire a company you feel aligned with, you will trust that they will offer you the best shingles to fit your home and project needs. So leave the shingle shopping to us, we will offer all the above and more. Call us now for a free consultation. At American Standard Roofing, We Got You Covered!

Moss & Algae Spotted in my Home: How Worried Should I Be?


Here at American Standard Roofing, we know that moss may give your home a fairy tail kind of charm, however it may also be a quick indicator of water damage, which is not your happy ever after! Here are some tips and trick from American Standard Roofing to out your mind to ease.

Don’t Panic!

Don't Panic

Firstly, don’t panic. Instead, get curious and take action. Like anything, the longer you leave it, the worse it gets and harder it will be to deal with later.

Here are the facts – moss tends to form in areas that are shielded from the sun. So it will thrive under heavy tree or other shaded coverage. Especially if you live in a damp climate (or season) and see heavy rain or snow, chances are you will notice some moss or algae growing at some point in your home’s lifespan.

Hire a Professional:

Color Logo

Spotting moss does not always mean you have to go out and replace your entire roof. It is your family home and wise to get it checked out by a professional so it does not continue to proliferate.

Can I Remove Moss on My Own?


You may remove small sections of moss on your own, though most homeowners feel more comfortable and confident hiring a professional. If you do decide to give it a go, please avoid using a powerwasher because it is possible to actually get water under the shingles and cause even more damage! The best solution is a mixture of 50-50 water and bleach to kill it.

Get Experienced Roof Help:


In some cases, not all, moss growth can cause serious damage. If it’s been there for some time, it’s best to contact an expert for removal. If there is a lot of water damage, your roof will be unstable and unsafe to walk on. It becomes imperative that you receive experienced home roofing help. Either way, take action, call us today for a free consultation and opinion. We want you to have that happy ending, at ASR we got you covered!

Roof Rot: A Detailed & Comprehensive Guide by ASR

Roof Rot

Causes & Ways to Prevent Roof Rot:

In today’s post, our experts discuss roof rot in detail. They discuss it’s causes and some ways to prevent it. We all know that it is unhealthy, unsightly, costly and most importantly damages the structural integrity of your home. As a homeowner, you want to avoid it at all costs!


Self Inspection

There are a various conditions that can cause roof rot, here are the top 3 culprits:

1. Poor ventilation in the attic and roof
2. High humidity from the temperature in the attic
3. Excessive moisture created from the high humidity

Always Keep an Eye Out:


Roof rot, if left untreated, will begin breaking down roofing materials, compromising the structural integrity of your home. When even a small portion is damaged, water leaks may begin to show up in your home, and this is a call for immediate attention as the roof
(worst case scenario) can collapse!



Following are some ways of preventing roof rot, as explained by our team:

1. Install an effective roof ventilation system, make sure your home is breathing. Proper ventilation is key to preventing roof rot!
2. Consistently remove all roof debris immediately. Debris can block proper water flow, and create pools of water under the shingles – this backup will lead to roof rot.
3. Regulate your attic temperature, so that it remains moderate all year round. Humidity should be between 40 to 60 percent, a higher moisture can lead to rot.
4. Repair any damage, cracked or loose roofing shingles, immediately. Also check all your sealants, around the chimney, vents, and other roof fixtures.
5. Get a free roof inspection once a year! This is a preventative action that will save you lots of time, lots of stress and lots of money!

We’re Here For All Your Roofing Needs!


If you notice any roof rot or have been wondering about the health of your roof, pick up the phone and call us today. This is your home, and roof rot can be a serious matter. It’s not worth taking the risk, we are happy to come take a look. At American Standard Roofing, We Got You Covered!

Arnie Goodman’s Legacy: We’ve Got You Covered!

Arnie Pic

“Long after the sweet taste of low price is forgotten the bitterness of poor quality remains” -Arnie Goodman

Continuing Arnie’s Legacy:

Founder and former CEO of American Standard Roofing, Arnie Goodman, built his company on this motto. Arnie really prided himself on offering the highest quality job at the most affordable price. He was not into quick, cheap fixes. With everything he did, he was extremely meticulous, calculated and well thought out.

As his daughter, this used to bother me a lot growing up. In our new age of instant gratification, when I saw something I wanted, I wanted it immediately. My dad would spend days researching the product and find the best on the market. He would drag me across town many times from shop to shop, speaking to sales people, checking out different models etc. Sometimes he would read customer reviews and search for the best deal. He was a very well-informed consumer and this is a gift he offers in return to his customers.

I know that he trained his team to offer the the best in both customer service and quality of service. He would spend his days driving around from job site to job site to be sure that his customers were in the absolute highest care possible. To this day, the team at American Standard Roofing still holds to this depth of integrity. You know when you sign up with us, you will get a job that will leave you feeling elated and a price that is fair and unbeatable. When it comes to your home, that is just the way it has to be. We know this, which is why my fathers Legend still remains. At ASR, we got you covered!

We’re Here For All Your Needs!


We are certified and licensed roofing contractors, with over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us.  Give us a call today at (248) 350-2323 to see how we can help you out.

Siding 101: A Comprehensive Explanation by ASR

Siding 101


In today’s post our panel of experts discusses siding 101 and provides important insights.

Siding 101:

The primary purpose of your home’s siding is to protect the foundation and contents within it. It protects it from rain, snow, wind, and other strong weather elements. Much like insulation, siding helps to shield your home. Insulation keeps the area between itself and the walls free of moisture, insects and dirt. Keeping dry from year-round moisture is it’s biggest job as well as challenge. If moisture is
trapped inside the wall, it can lead to mold and mildew, a very dangerous health concern for your family. Trapped moisture can also cause structural damage to your home by warping and bowing at any point in the foundation.

Siding Provides Protection:

Protect Home

During the cold winter months, a well installed siding can keep in the heat so your family can stay warm and cozy. Siding on your home can ensure proper protection of both your home’s interior and your family living in it. It helps to preserve the
infrastructure, which can deteriorate with wear and tear of the environment. Timely siding replacement and repair will save you money on big damage bills in the long run.

Siding & Aesthetic Appeal:

Aesthetic Appearence Matters

Another purpose of siding is to add to the beauty of your home. Siding take up the majority of your homes exterior surface, so the attractiveness and up-keep is an added appeal to both you and your neighbors. It adds both curb appeal and value to your home.

Few Signs for Siding Replacement:


If you are unsure if it is time to replace your siding, there are a few sign to take note of.

  1. If there is any signs of warping on your current siding, you will want to get it replaced soon.
  2. You may also start to notice the siding bend and pull away from the home, which means rain water and moisture are most likely getting in.
  3. There may be signs of internal damage, such as peeling paint or loose, sagging wallpaper in a room. Be on the lookout for small green or black patches on the siding on the shady side of your home, which indicates moisture problems and mold growth.
  4. If you feel along the siding and notice any soft spots, this is most likely a sign of rotting boards and needs to be addressed immediately.

ASR Has Your Back When it Comes to Siding 101!


It’s imperative for the health and safety of both your home and family that you keep well-maintained siding. If you need any help assessing weather it’s time to replace your siding, call us as ASR today for a free wellness consultation. We are passionate about making sure your family and home are in its best shape to protect and provide for you. Here at American Standard Roofing, we got you covered!

Insulation 101: A Comprehensive Explanation by ASR

insulation 101

Insulation 101:

Picking up from last week’s guide on gutters, our team talks insulation 101 this week. We will discuss some benefits of insulation and how properly insulating homes can be cost efficient for owners.

Insulation Works Year Round!

Reflect or Absorb Heat

Insulation is one of the most efficient, cost-effective and practicals ways to save energy in your home. The reason for that is because it keeps your home warm in the winter and cold in the summer. Insulation helps you maintain the desired temperature all year round. By improving insulation on your home, you will save up to 80% in heating and cooling losses, ensuring you maximize the use of the natural resources and don’t waste energy (or money).

Benefits of Insulation:

Insulation Benefits

A poorly insulated home will end up costing a lot of money to make up for it. Whereas a well insulated home will need very little additional heating and cooling. It almost seems like a no-brainer! Insulating your roof is so important as it accounts for approximately 25% of the total heat loss of your home.

Proper Insulation Lowers Your Energy Bills!

Cost Efficiency

Ok, imagine this, it’s winter time and you leave the house in shorts, a tee and flip-flops. When you get to the car, the first thing you will most likely do is CRANK the heat and amp up the heated seats! While outside in your summer gear amidst the winter months, your body will expend a lot of extra energy shaking (literally) to try to build the extra heat to make up for the lack of insulation! For the same reason why you won’t wear a down coat on an 90 degree summer day (helloooo air conditioning)!

Insulation Helps Regulate Temperatures:

Thermal Cycle Effect

When your body is not properly insulated (dressed) for the weather, you will end up spending a lot of excess energy attempting to regulate your body temperature, in the same way your home will. So do yourself a favor, grab a sweater when it’s cold and make sure your roof is also properly dressed for the season.



Here is the bottom line for our Insulation 101 class: Call us today. We can guide you about roof insulation importance and proper insulation benefits. We are great with installing insulation, and we have great specials going on right now! We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work.

At ASR we care about your home running at its most efficiency – protecting your family and your wallet. Call us today to schedule a free wellness check and make sure your roof insulation is ready for the winter months coming.

Gutters 101: A Comprehensive Explanation by ASR

Gutters 101

Gutters 101: What You Need to Know

What is the purpose of gutters anyways? They seem to just be a lot of maintenance to up-keep and a hefty bill to replace. You may be wondering if your gutters actually do anything or perhaps you are just curious about how it all works. As our team here at American Standard Roofing explains, rain gutters main purpose is to channel water off of the roof and away from your home.

Importance of Gutters:

Gutter Worker

If you don’t have gutters and downspouts to direct the runoff away from your home, the water will flow over the sides and pool around the foundation every time it rains. Too much water falling too close to your home can erode the soil around it, compromise the home’s foundation and wreak havoc to your lower level. Installing rain gutters is something that is very important. A faulty gutter system can also cause water to run underneath the shingles of your roof, which can lead to great damage. This is also important for winter time when the snow melts and there is all the extra water.

Reasons to Have A Well Working Gutter System:

Good Roofing System

Here are 3 great reasons to have a well working gutter system:

1. Prevent Erosion

All homes are built on a slight slope to guide runoff away from the foundation. If you don’t have gutters (or they are clogged, rusted or faulty), the water flows off from your roof, causing massive erosion. Over time more and more soil will begin to wash away every time it rains or snows. This causes your perfectly sloped landscape to slowly wear down, allowing water to flow towards your home rather than away from it. Erosion prevention is core part of our gutters 101 course.

2. Protect the Siding

When rainwater carries all sorts of debris down the siding, this results in streaky staining. Pulling up to a home that looks unkempt and unappealing from the outside negatively impacts you and your curb appeal. Aside from the aesthetics, over time this moisture can begin to rot your siding, which becomes a hugely difficult and pricey problem to fix! It can create holes in the siding, where unwanted pests can nest or even affect the structural integrity if enough water seeps through.

3. Prevent Basement Flooding

Soil that is saturated with pooling water becomes extremely heavy. When it’s consistently happening around your home it creates a tremendous amount of pressure on the foundation of your home. This can over time cause the basement walls to push in or crack. These cracks in the foundation allow water to flow into your home, potentially flooding your lowest level. Unwanted and excessive moisture can create mold growth and other dangerous health hazards for your family.

So What’s The Bottom Line Here?


There you have our gutters 101 for our readers. It’s important to upkeep all aspects of your home, to protect the safety, health, and well-being of your family! Gutters do a huge irrigation job, making sure your home stays dry and your land keeps it’s correct slope. Here at ASR we care about the foundational integrity of your home. We will offer you our best advice on whether you need new gutters or just a clean up. Call us today for a free wellness check. We Got You Covered!

Gutter Guards: A Brief Overview for Our Readers

Gutter Guards

Gutter Guards:

Gutter guards are not something homeowners usually consider when making home improvement decisions. However gutter guards are important for an efficient gutter system for your home. Our team here at American Standard Roofing provides insight on different types of gutter guards and how they can help improve your guttering system.

What Do Gutters Do?


While we have extensively covered gutters and their history of evolution, it is important to talk come back to basics again. Gutter questions are pretty popular in the industry. Protecting your gutters from fallen leaves and unwanted debris is essential. The main responsibility of gutters is to regulate the water around your home. Gutters funnel water off of the roof and away from your home. This consequently protects your siding, windows, doors and foundation from water damage. Clogged gutters may cause a variety of issues including flooded basements, cracked foundations, rotten wood, leaking roofs, slippery sidewalks, and cracked driveways just to name a few.

Why Use Gutter Guards?


One way to avoid the above mentioned problems in your home is to install gutter guards. There are a variety of gutter guards available on the market. It is up to homeowners to determine the amount of money they are willing to spend. Our team here advises to keep long-term benefits of a premium gutter in mind. Homeowners save a lot more by not cutting corners on costs early on in the project.

Types of Gutter Guards:

Roofing Process

Our team has narrowed down six of the basic gutter guards currently available are listed below:

  1. Reverse curvethis is intended to direct water through a small horizontal slit, while preventing leaves and debris from entering the gutter channel.
  2. Mesh: this is a type of guard made from a sheet that has tiny holes in it. This design leaves out leaves and debris and lets water flow through into the gutter.
  3. Bottle brush: this is the most affordable gutter guard in the market. Just as its name suggests it resembles a bottle brush with bristles. It serves as a barrier against leaves and debris and lets water flow through.
  4. Nylon: these gutter guards are ideal for winter conditions. They inhibit snow and ice buildup. This type of gutter completely absorbs incoming water without affecting shingles.
  5. Non-gutter: these types of covers basically cover substitute traditional gutters with thin aluminum louvers.
  6. Foam: these gutter guards are made from plastic material that is designed to fit straight into the gutter and blocks all debris falling from the roof into the gutter.

Final Advice:

What You Need To Know

Our advice is very simple. Which gutter guard to choose is completely up to homeowners. It depends on their budget and circumstances. But it is extremely important to remember to maintain a clean gutter because this will potentially prevent a number of more serious and expensive problems in the long run.

We’re Here For All Your Gutter Needs!


We are certified and licensed roofing contractors and we know gutters importance. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. That is why we are #1 metro Detroit roofers. Be sure to give us a call at (248) 350-2323 for all your roofing, siding and guttering needs.