From Our Family to Yours: We Have Your Back At ASR

American Standard Roofing Arnie

With Love From ASR: Musings of a Beloved Daughter

My father, Arnold Goodman, CEO and founder of American Standard Roofing, was an amazing man. He had so many top notch qualities and the lessons he bestowed upon his children were numerous. Of all of them though, the thing he most passionately passed down as his legacy is how important Family is. He was a true Family Guy. To him, family was everything. He taught us that through thick and thin family will always be here for you. In any disagreements, that come with any family dynamic, he was the ultimate peacemaker. My father taught us ‘you never turn your back on family.’ He taught us family was a unit we could always trust and always rely on. 

I remember once I was looking at taking a big risk and was going over the risk/benefit analysis with my dad, and I asked him, “You got my back dad?!” His reply was, “I got your front and your back!” I still remember the feeling like I could soar off the roof tops just feeling the immensity of his love and support. And he truly meant it, he always had our back and was always there to support us in all our endeavors. 
I know that he built his business with this as a core stabilizing foundation, because it’s who he is. He treated every customer, employee, radio interviewee as family – and if you ask anyone of them they will tell you the same! After his sudden passing, my mother, Gayle Goodman, has stepped her sweet yogi feet into my dad’s shoes. They are so different in so many ways, however the one thread that is common and still pulsing strong, is We Treat Everyone like Family

Here for All Your Roofing Needs!

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 Here at American Standard Roofing, we are one big family. When you sign up for us to serve you, you sign up to become a part of our extended family. You can count on us, we got your back and we got you covered

 

Building Trust With Every Project We Take On: ASR’s Core Value

Building Trust:

Trust [truhst]

noun

1. reliance on the integrity, strength, ability, surety, of a person or thing. Confidence.

Who are the people that you trust? Do you trust your family? Do you trust those that you do business with?

We all yearn for more trust, in our relationships, in our interactions, with our family and in all our connections. When we feel trust, we feel safe and supported. When we trust, we feel at home within ourself and our surroundings

Exercise of Building Trust:

fist bump

It’s said that trust is the hardest to build and the easiest to break. How can we build more trust without just blindly trusting everyone and everything? Outside of our immediate family, we can build trust with those who have strong values, a good reputation and consistently show up in an honest and integral way.

ASR’s Way of Doing Business:

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Here at American Standard Roofing, our family is your family. We are the roofing company that you can trust. Why? Well because we are:

  • Fair
  • Honest
  • We stand behind our work
  • Professionals With High values
  • We are Licensed & insured

Price is Not All That Matters:

Price Tag

At ASR you can trust you are getting the best value roofing for the lowest price possible. But here’s the catch; price is not all that matters. In fact, we invite you to shop around and not make price your defining line. The reason behind our confidence? You get what you pay for. If you are looking for a roof that will last you decades to come, a company that will treat you like family and a crew that will be professional and respect your home, look no further. Call us today. We got your family covered!

Here for All Your Roofing Needs!

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At ASR, we are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. We also stand behind our services for the lifetime of the product, both labor and material. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out. You can trust us.

 

Home Related Projects? ASR has you Covered!

Home Related Projects

Home Related Projects:

It’s been a long day. Running around at work, shuffling the kids here and there, grocery shopping, making family meals etc. When you pull up to your home do you feel relaxed and happy or struck by clutter and a feeling of unease? Let American Standard Roofing help with your home related projects.

Home Importance:

relaxing

Our home is our nest, it is our temple and our place of refuge. When we come home, we all long to feel at peace with our surroundings and fully able to relax and unload after a busy day. We are a family too, and we understand the security of having a ‘roof over your head.’ A roof that protects you from the elements, that provides shelter and warmth and that looks perfectly balanced with the rest of your home.

Why is Roof Important?

Leaking Roof

A roof is often the last thing we think about in the chaos of our busy day, however it’s one of the primary things we need to provide safety for our family. Why wait to come home on a rainy day to have to run around playing the chase the leak with a pan game?! You deserve to relax knowing that your home is doing it’s job, while you do yours.

Here for All Your Roofing Needs!

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Call us at American Standard Roofing for an expert complimentary color scheme consultation. You have our satisfaction guaranteed! At ASR, we are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. We also stand behind our services for the lifetime of the product, both labor and material. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out

If you’re curious about the condition of your roof, call us! We offer free Wellness Checks – we have your family covered!

Curb Appeal Has Got Us Thinking: Some Thoughts..

Curb Appeal

Curb appeal is an extremely important aspect of owning a home. How do you feel when pulling up to your home? Do you feel like your house is a fabulous representation of you or it’s looking a little run-down and tired? We all know our home is a representation of ourself, and often the last thing we take the time to invest in. Having a home with a fantastic curb appeal and sharp look can make all the difference.

Simple Changes Matter:

Choosing Right Roof Color

Just like getting our hair done, even a blow out, can change our day from zero to hero, so too can altering our roof. A simple thing like a new color or texture makes all the difference and you will be surprised at the confidence boost you get – just like having that perfect hair day! Redoing your roof will change the whole look of your home and may be just the spring zest you are seeking.

Transforming Your House for the Better:

Complimenting

Besides all the physical benefits you get from a new roof, curb appeal is a major perk. Your neighbors will be complimenting and your home will be highly marketable. Your gorgeous house will be a magnet for family and friends gathering, so much love under one roof!

Here for All Your Roofing Needs!

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Call us at American Standard Roofing for an expert complimentary color scheme consultation. You have our satisfaction guaranteed! At ASR, we are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. We also stand behind our services for the lifetime of the product, both labor and material. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out

 

Is Your House Breathing? What Homeowners Need to Know

House Breathing

Just like you, your house needs to breath. The bigger and deeper the breaths of fresh air it can get, the better the circulation of clean air through your home for your family to enjoy. Your roof is like the lungs of your house, allowing air in and out from the outside. If you, for example, had a cold or a cough and it was challenging to breath your whole body would feel the effects. Well, the same is true for your home!

Ventilation is Same as House Breathing:

Roof Ventilation

As we discussed in our previous post, ventilation is to the roof what breathing is to the human body. Fresh air cleans the lungs and helps to bring more oxygen to the cells. Fresh air improves the cleansing action of your lungs as well. When you exhale and breathe out through your lungs, you release airborne toxins from your body. The increased oxygen level in the body brings with it increased energy to do the things you need to do.

Home Needs a Flow of Fresh Air:

Insulation Benefits

Your home needs to have a constant flow of fresh air moving through it, especially in those winter months when the windows are closed and the heat is on. If your home is not getting plenty of ventilation, it can create mold problems that are a real challenge to deal with as it progresses, not to mention a health risk for your family. The best way to offer your home the ventilation it needs is to make sure your roof is clean and up to date.

Here for All Your Roofing Needs!

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Is your house breathing free? Not sure? Call us at American Standard Roofing and we are happy to come do a FREE ‘Wellness Check’ on your home. Don’t wait until you have a sick home, be proactive and make sure your family has the fresh, clean air that it needs. At ASR, we are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. We also stand behind our services for the lifetime of the product, both labor and material. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out

Right Color Shingle: How Homeowners Should Make The Decision

Right Color Shingle

Right Color Shingle:

In today’s post, our panel of experts here at American Standard Roofing discuss right color shingle for homeowners. This is a very important decision for homeowners. Needless to say we receive inquiries on the subject.

It’s an Important Decision!

New Roof Benefits

For many people, choosing the right color shingle is as hard of a decision as deciding which contractor to hire. With so many different shingle manufacturers out there, and each with a variety of colors that they offer, it is understandable why this can be so difficult. Not that we are the best designers in the world, but because of our vast experience installing roofs we can offer up just a few hints and tips to help you make up your mind.

Aim For a Nice Contrast:

Choosing Right Roof Color

You always want to see a nice contrast between your house and your roof. If you have real light brick on the majority of your home then pick a darker color so that the shingle really stands out. You can endlessly try to incorporate trim colors and even landscaping features but picking a style that has corresponding hints or tones to it. However, use this general rule if you are just looking to get something installed that will look nice. Most people only notice their roof color when they are thinking of getting it replaced, after they completely forget about it.

Get Creative With Accent Colors:

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You always have the option of adding different color drip edge, vents, or counter flashing if you want to get creative with the accent colors. Beyond this, if you want to add any additional flare you can re-trim the windows or add new siding features that will really make your house stand out. You can get lost for days on Pinterest looking through examples of unique homes to emulate.

Light Vs Dark Color Shingles:

Darker Roof

Lastly, we often get asked about heat conductivity and any savings that you may get by installing a lighter color shingle. We also did multiple posts on this in the past well. Truthfully it only makes a big difference if you live somewhere that is sunny year round. In Michigan, you want those shingles to absorb heat so that they help to melt off the snow and ice. Picking the best shingle color is really about your personal taste. Just choose one that you like because once it is up there you are not going to get the opportunity to change it any time soon.

Here for All Your Roofing Needs!

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At ASR, we are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. We also stand behind our services for the lifetime of the product, both labor and material. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out.

Roofing System Moisture: A Brief Overview by ASR

Roofing System Moisture

Roofing System Moisture:

In today’s post, our team of experts here at American Standard Roofing discuss roofing system moisture. Moisture is detrimental to all sorts of roofs. Roofing system moisture can also cause the building owners to spend considerable amount of money in the long-run. That is why our team recommend taking care of moisture issues ASAP.

How Roofing System Moisture Manifests Itself:

Manifests

Our team advises that it is best to learn what types of roofing system moisture exists to become better aware. We also emphasize that building owners and homeowners learn about these types. We also recommend you can do to protect your roof. This will automatically mean increased performance from your roofing system.

1. Small Moisture Generated by People:

Small Moisture

When keeping roofing system moisture in mind, always keep in mind the occupants. A little bit of moisture is very common in storage, warehouses offices and other buildings. The reason for that is warm air drifts upward along with moisture. As the air takes takes moisture up, it traps moisture between insulation and membrane of the roof. Our team advises that to keep this from happening, use staggered joints and multiple layers of insulation. We also recommend using cover boards if more than one layer of insulation is not possible.

2. Moisture Generated by Construction:

Excess Moisture

Another type of moisture that we have dealt with is the type that is generated by construction equipment and crews. Roofing system moisture sometimes is an issue even before a building is occupied. Our team explains that sometimes painting walls, curing concrete on outside and even installing drywall can trap moisture. We highly recommend going with professional construction crew who is familiar with these things. Our team also recommends having them use vapor barriers which help stop moisture build-up.

3. Large Moisture Created by Occupants:

Large Moisture

Finally, our team talks about large amounts of moisture that is created by building occupants. Our team suggests everything you can do to prevent build-up of moisture. Especially in large commercial buildings like mills, community centers with swimming pools etc. We recommend building owners should also make sure ventilation and air handling systems are in working order. We also recommend checking that they are designed to tackle all sorts of condensation.

Here for All Your Roofing Needs!

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At ASR, we are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. We also stand behind our services for the lifetime of the product, both labor and material. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out.

Roof Lifespan & Nature: Considering The Four Factors

Rood Lifespan of Your Roof

Roof Lifespan & Nature:

In today’s post we will be discussing a variety of factors that reduce roof lifespan. Our team at American Standard Roofing has come up with 4 of the biggest factors that can lower roof lifespan. Taking care of these factors will rid homeowners of extra costs and headaches in the long run.

1. Extreme Weather Impacts Lifespan Of Your Roof

hotcold

  1. Sun: As much as we love the sun, it is not your roof’s friend. UV rays from the sun cause roofing materials to deteriorate over time, reducing roof lifespan. Homeowners can actually see this deterioration over time by looking at the roof area which is most exposed to the sun.
  2. Rain: Rain can also cause havoc reducing the lifespan of your roof. Aided by strong winds, rain is the main reason behind rotting of roof deck. It gets under the shingles by the help of strong winds and seeps through. Our team advises homeowners to always check their attics from time to time. This ensures you do not end up with rotting areas on your roof.
  3. Wind: As mentioned above, coupled with rain, strong winds can pose to be quite a problem. Wind can blow away shingles, sidings and trims letting in other natural elements. This consequently is bad for the home’s structural integrity and lifespan of your roof.
  4. Snow & Ice: Snow and ice can be especially detrimental to the roof of your home. Since heat flows upwards, the top of the roof is generally warmer. This causes all the ice and snow to melt on the top and slide towards the sides. Since the roof is not as warm on the sides, this melted snow/ice starts re-freezing. This is dangerous because it causes ice-dams. This prevents water from running through gutters consequently backing up under the shingles and into the building. Proper ventilation also helps, which we covered in an earlier post.

2. Growing of Moss & Algae:

Mold & Algae on Roof

Our team has come across plenty of homeowners who have run into this issue. Common in shady moist areas, moss and algae can start to grow on your roof without any warning. Moss and algae leave stains and are not exactly pleasant to look at. They also shorten the lifespan of your roof. The biggest drawback of having these grow on your roof is that they can also hold moisture against your home. This significantly promotes rot and mold. We recommend periodically inspecting against moss and algae for longer lifespan of your roof.

3. Big Leaves & Branches From Trees

Branch Scratching Home

As harmless as it may sound at first, trees and leaves can also do a lot of damage. They can not only stain your roof but also damage shingles, siding and other roofing material reducing lifespan of your roof. Branches rubbing against your home will scratch and gouge shingles, and in extreme instances can even come right through into your attic. A helpful advice from our team here at ASR is that keep trees and other plants trimmed away from your roof. This will prevent costly damage.

4. Moisture Build-up:

Excess Moisture

Moisture buildup in your attic can result in condensation on the roof deck. This eventually leads to mold and rotting of wood and other roof supports ultimately reducing lifespan of your roof. Condensation can be caused by bathrooms and kitchens venting into the attic, inadequate ventilation of the attic, or substantial buildup of moisture inside the home from items like hot tubs and saunas. Whatever the reason, it should be addressed to prevent mold and other serious issues.

Here for All Your Roofing Needs!

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At ASR, we are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. We also stand behind our services for the lifetime of the product, both labor and material. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out.

Roof Repair or Replace? Some Important Pointers for Homeowners

Roof Repair of Replace

Roof repair or replace is an important question that is usually on homeowners minds. We have a fair share of customers who ask why their roof just cant be repaired. And that they are not “ready” to replace the roof. Keeping in mind the issue, our team here at American Standard Roofing has come up with a few pointers for homeowners.

Roof Repair or Replace: Can’t It just be repaired?

Repairs

The long and short of it? Yes. Almost anything can be repaired. The real question however that needs to be asked is whether the roof is actually worth repairing. Our team here at American Standard Roofing advises that sometimes repairing might not be the right way to go. If a contractors agrees to repair, homeowners must know the entire picture. Repairs have their own pros and cons. We also covered that in our previous posts.

Repairs Are Generally Not Guaranteed:

A repair typically is not guaranteed. You could have the world’s best roofer come out and patch an area. Even he will not be able to guarantee that it won’t start leaking somewhere else the next day. This is especially true if you have an older roof. It is also true for a roof that was installed improperly in the beginning. A roofing system has multiple layers. It is almost impossible to tell roof condition without lifting shingles from the top of the roof. This is because it becomes extremely hard to look at a roof and see all the places that might need a future repair.

It Can get Expensive Quickly:

Repairs costs can add up quickly. The only exception perhaps is if your roof has a substantial amount of life left. Imagine paying a roofer to keep doing repairs over and over. Our team here advises that a repair usually costs between $500 and $1500. A new roof starts around $4000 depending on the size. So what does that mean? It means that after three or four repairs, you could have bought a new roof with a 30 year warranty. That and not have to worry about paying for future repairs as well.

Things Are Not What They Seem!

First thought that pops in homeowners minds when they are told a roof replacement is costs. We have sen several customers in the beginning worrying about roof repair or replace issue simply thinking they will be ripped off because contractors will make more money. That is a not true most of the time. Important thing to note is that profit margins on repairs are generally much higher than that of whole roof replacements. That means a contractor will make more money on those three or four repairs than they would by selling you a whole new roof up front. In addition, doing repairs gives them a chances to sell you a new roof down the road whenever you are ready. This is an important point to consider when considering roof repair or replace.

When it Makes Sense to Repair:

Common Sense

Keeping in mind the above factors we explained, there are times where it makes financial sense to repair a roof instead of replace it. The two most common factors are as follows.

Size of the Roof:

If you have a very large roof, you may be able to do entry repairs before you reach the price of replacing the whole roof. In that instance, it might make sense to repair the roof a couple of times before replacing it. However, if you have a smaller roof, you should probably look into replacing the whole thing. Even if you don’t have the cash at the moment, many companies offer low interest financing. Some of them even have 0% specials if you pay the project off within a certain amount of time. We also provide great financing. Have a look here.

Age of the Roof:

Contrary to popular belief, newer roofs can leak too. Sometimes flashing comes loose and allows water to penetrate. Other times wind might blow shingles up, or animals may break in and create leaks. Whatever the reason, if you have a newer roof, you should definitely consider a repair. On the other hand, if your roof is older, it’s time to call professional roofers. Maintaining fiscal balance is key. Our advice is always weigh the pros and cons.

Here for All Your Roofing Needs!

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At ASR, we are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. We also stand behind our services for the lifetime of the product, both labor and material. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out.