Why the Right Contractor is More Important Than the Brand of Shingle

Roofing Contractor

Right Contractor is a Necessity:

In today’s post our experts at American Standard Roofing we discuss how having a right contractor for the job is more important than materials for the job.

Trusting Professionals:

Hair Stylist

When choosing a hairstylist you choose usually based on a few things- personality, location and price. If you love and trust your stylist, you trust that they use the best scissors and the most effective products. It’s rare to go shopping for a stylist based on the tools they use rather than these other factors.

Key Factors to Consider:


The same is true for when you are shopping for a new roof. It’s an exciting process and we know you want to make the right decision. You want the best bang for your buck, the most reliable company and most effective product for your home. Some important key elements to consider when seeking the right contractor for your roof are:

  1. Licensed and insured
  2. Strong referrals/testimonies of previous clients
  3. Reliable & professional work crews
  4. Stands behind their work and their word
  5. Will take the time to make sure you are satisfied.

We Have You Covered!


Chances are once you hire a company you feel aligned with, you will trust that they will offer you the best shingles to fit your home and project needs. So leave the shingle shopping to us, we will offer all the above and more. Call us now for a free consultation. At American Standard Roofing, We Got You Covered!

Moss & Algae Spotted in my Home: How Worried Should I Be?


Here at American Standard Roofing, we know that moss may give your home a fairy tail kind of charm, however it may also be a quick indicator of water damage, which is not your happy ever after! Here are some tips and trick from American Standard Roofing to out your mind to ease.

Don’t Panic!

Don't Panic

Firstly, don’t panic. Instead, get curious and take action. Like anything, the longer you leave it, the worse it gets and harder it will be to deal with later.

Here are the facts – moss tends to form in areas that are shielded from the sun. So it will thrive under heavy tree or other shaded coverage. Especially if you live in a damp climate (or season) and see heavy rain or snow, chances are you will notice some moss or algae growing at some point in your home’s lifespan.

Hire a Professional:

Color Logo

Spotting moss does not always mean you have to go out and replace your entire roof. It is your family home and wise to get it checked out by a professional so it does not continue to proliferate.

Can I Remove Moss on My Own?


You may remove small sections of moss on your own, though most homeowners feel more comfortable and confident hiring a professional. If you do decide to give it a go, please avoid using a powerwasher because it is possible to actually get water under the shingles and cause even more damage! The best solution is a mixture of 50-50 water and bleach to kill it.

Get Experienced Roof Help:


In some cases, not all, moss growth can cause serious damage. If it’s been there for some time, it’s best to contact an expert for removal. If there is a lot of water damage, your roof will be unstable and unsafe to walk on. It becomes imperative that you receive experienced home roofing help. Either way, take action, call us today for a free consultation and opinion. We want you to have that happy ending, at ASR we got you covered!

Roof Rot: A Detailed & Comprehensive Guide by ASR

Roof Rot

Causes & Ways to Prevent Roof Rot:

In today’s post, our experts discuss roof rot in detail. They discuss it’s causes and some ways to prevent it. We all know that it is unhealthy, unsightly, costly and most importantly damages the structural integrity of your home. As a homeowner, you want to avoid it at all costs!


Self Inspection

There are a various conditions that can cause roof rot, here are the top 3 culprits:

1. Poor ventilation in the attic and roof
2. High humidity from the temperature in the attic
3. Excessive moisture created from the high humidity

Always Keep an Eye Out:


Roof rot, if left untreated, will begin breaking down roofing materials, compromising the structural integrity of your home. When even a small portion is damaged, water leaks may begin to show up in your home, and this is a call for immediate attention as the roof
(worst case scenario) can collapse!



Following are some ways of preventing roof rot, as explained by our team:

1. Install an effective roof ventilation system, make sure your home is breathing. Proper ventilation is key to preventing roof rot!
2. Consistently remove all roof debris immediately. Debris can block proper water flow, and create pools of water under the shingles – this backup will lead to roof rot.
3. Regulate your attic temperature, so that it remains moderate all year round. Humidity should be between 40 to 60 percent, a higher moisture can lead to rot.
4. Repair any damage, cracked or loose roofing shingles, immediately. Also check all your sealants, around the chimney, vents, and other roof fixtures.
5. Get a free roof inspection once a year! This is a preventative action that will save you lots of time, lots of stress and lots of money!

We’re Here For All Your Roofing Needs!


If you notice any roof rot or have been wondering about the health of your roof, pick up the phone and call us today. This is your home, and roof rot can be a serious matter. It’s not worth taking the risk, we are happy to come take a look. At American Standard Roofing, We Got You Covered!

Arnie Goodman’s Legacy: We’ve Got You Covered!

Arnie Pic

“Long after the sweet taste of low price is forgotten the bitterness of poor quality remains” -Arnie Goodman

Continuing Arnie’s Legacy:

Founder and former CEO of American Standard Roofing, Arnie Goodman, built his company on this motto. Arnie really prided himself on offering the highest quality job at the most affordable price. He was not into quick, cheap fixes. With everything he did, he was extremely meticulous, calculated and well thought out.

As his daughter, this used to bother me a lot growing up. In our new age of instant gratification, when I saw something I wanted, I wanted it immediately. My dad would spend days researching the product and find the best on the market. He would drag me across town many times from shop to shop, speaking to sales people, checking out different models etc. Sometimes he would read customer reviews and search for the best deal. He was a very well-informed consumer and this is a gift he offers in return to his customers.

I know that he trained his team to offer the the best in both customer service and quality of service. He would spend his days driving around from job site to job site to be sure that his customers were in the absolute highest care possible. To this day, the team at American Standard Roofing still holds to this depth of integrity. You know when you sign up with us, you will get a job that will leave you feeling elated and a price that is fair and unbeatable. When it comes to your home, that is just the way it has to be. We know this, which is why my fathers Legend still remains. At ASR, we got you covered!

We’re Here For All Your Needs!


We are certified and licensed roofing contractors, with over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us.  Give us a call today at (248) 350-2323 to see how we can help you out.

Siding 101: A Comprehensive Explanation by ASR

Siding 101


In today’s post our panel of experts discusses siding 101 and provides important insights.

Siding 101:

The primary purpose of your home’s siding is to protect the foundation and contents within it. It protects it from rain, snow, wind, and other strong weather elements. Much like insulation, siding helps to shield your home. Insulation keeps the area between itself and the walls free of moisture, insects and dirt. Keeping dry from year-round moisture is it’s biggest job as well as challenge. If moisture is
trapped inside the wall, it can lead to mold and mildew, a very dangerous health concern for your family. Trapped moisture can also cause structural damage to your home by warping and bowing at any point in the foundation.

Siding Provides Protection:

Protect Home

During the cold winter months, a well installed siding can keep in the heat so your family can stay warm and cozy. Siding on your home can ensure proper protection of both your home’s interior and your family living in it. It helps to preserve the
infrastructure, which can deteriorate with wear and tear of the environment. Timely siding replacement and repair will save you money on big damage bills in the long run.

Siding & Aesthetic Appeal:

Aesthetic Appearence Matters

Another purpose of siding is to add to the beauty of your home. Siding take up the majority of your homes exterior surface, so the attractiveness and up-keep is an added appeal to both you and your neighbors. It adds both curb appeal and value to your home.

Few Signs for Siding Replacement:


If you are unsure if it is time to replace your siding, there are a few sign to take note of.

  1. If there is any signs of warping on your current siding, you will want to get it replaced soon.
  2. You may also start to notice the siding bend and pull away from the home, which means rain water and moisture are most likely getting in.
  3. There may be signs of internal damage, such as peeling paint or loose, sagging wallpaper in a room. Be on the lookout for small green or black patches on the siding on the shady side of your home, which indicates moisture problems and mold growth.
  4. If you feel along the siding and notice any soft spots, this is most likely a sign of rotting boards and needs to be addressed immediately.

ASR Has Your Back When it Comes to Siding 101!


It’s imperative for the health and safety of both your home and family that you keep well-maintained siding. If you need any help assessing weather it’s time to replace your siding, call us as ASR today for a free wellness consultation. We are passionate about making sure your family and home are in its best shape to protect and provide for you. Here at American Standard Roofing, we got you covered!

Insulation 101: A Comprehensive Explanation by ASR

insulation 101

Insulation 101:

Picking up from last week’s guide on gutters, our team talks insulation 101 this week. We will discuss some benefits of insulation and how properly insulating homes can be cost efficient for owners.

Insulation Works Year Round!

Reflect or Absorb Heat

Insulation is one of the most efficient, cost-effective and practicals ways to save energy in your home. The reason for that is because it keeps your home warm in the winter and cold in the summer. Insulation helps you maintain the desired temperature all year round. By improving insulation on your home, you will save up to 80% in heating and cooling losses, ensuring you maximize the use of the natural resources and don’t waste energy (or money).

Benefits of Insulation:

Insulation Benefits

A poorly insulated home will end up costing a lot of money to make up for it. Whereas a well insulated home will need very little additional heating and cooling. It almost seems like a no-brainer! Insulating your roof is so important as it accounts for approximately 25% of the total heat loss of your home.

Proper Insulation Lowers Your Energy Bills!

Cost Efficiency

Ok, imagine this, it’s winter time and you leave the house in shorts, a tee and flip-flops. When you get to the car, the first thing you will most likely do is CRANK the heat and amp up the heated seats! While outside in your summer gear amidst the winter months, your body will expend a lot of extra energy shaking (literally) to try to build the extra heat to make up for the lack of insulation! For the same reason why you won’t wear a down coat on an 90 degree summer day (helloooo air conditioning)!

Insulation Helps Regulate Temperatures:

Thermal Cycle Effect

When your body is not properly insulated (dressed) for the weather, you will end up spending a lot of excess energy attempting to regulate your body temperature, in the same way your home will. So do yourself a favor, grab a sweater when it’s cold and make sure your roof is also properly dressed for the season.



Here is the bottom line for our Insulation 101 class: Call us today. We can guide you about roof insulation importance and proper insulation benefits. We are great with installing insulation, and we have great specials going on right now! We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work.

At ASR we care about your home running at its most efficiency – protecting your family and your wallet. Call us today to schedule a free wellness check and make sure your roof insulation is ready for the winter months coming.