Roofing Decks Importance: Backbone of The Entire Roof System

Roofing Deck Importance

Roofing Decks Importance:

In today’s pot our panel of experts here at American Standard Roofing discuss roofing decks importance. We will go over the different types, how popular they are in US and some key findings. Roofing decks importance should never be undermined. Our team explains further.

Backbone of Your Roof System:

Roofing Decks Importance

First a little background on roofing decks importance. Our team explains that a roofing deck is the backbone of any roofing system. It is a very important component as it provides support for the entire roof system. A proper support of the roofing above is critical to the roof system’s success.

In addition, roofing decks importance also gets enhanced because when designing, several factors have to be kept in mind. Key elements like thermal performance, fire resistance, provide slope for drainage and enhance wind-uplift performance can not be ignored. They must also accommodate building movement and often determine the attachment method of the vapor retarder, insulation and membrane.

Types of Roofing Decks:

Different Types

Our team advises that some of the most common types of roofing decks being used today are as follows:

  • Steel
  • Precast concrete panel
  • Structural concrete
  • Wood planking
  • Plywood/OSB
  • Poured gypsum

Roofing Decks in US:

USA Flag

The most prevalent roof deck in the U.S. for commercial buildings is steel. On the West Coast, plywood/OSB is very popular. Because a roof deck is the foundation for the roof system, the designer needs to coordinate the roof system design requirements for the roof deck with the structural engineer. This is to ensure full performance of the roof system be it steel or plywood. 

Attachment Methods:

Attachment Methods

As our team explains, roof decks can be attached in different ways. You should discuss nails versus screws, welding versus screw or pneumatic anchors, and how all of these will perform until the roof system is installed. You also must consider protecting the deck from thermal expansion and contraction. We have seen large roofs where the pneumatic anchors were “popping” out under the heat of the day, expanding the large expanses of steel roof deck beyond the strength of the anchor. Not good.

Important Takeaways:

Takeaway

Following are some of the important key points when discussing roofing decks importance:

  • Roofs are systems. They are only as good as their weakest link.
  • Roof decks form the base of the roof system. A good foundation can eliminate concerns that affect roof system performance.
  • Coordinate your needs for roof performance system with the structural engineer.
  • Find out the possible deflection under load. This may be critical on ballasted systems.
  • Coordination may require a revision to the structural detailing and new thinking on the structural engineer’s behalf.
  • Coordinate the varying specification sections that deal with the structural roof deck and the roofing.

We’re Here For All Your Roofing Needs!

 

Logo Cropped

We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product, both labor and material. This is something not common-practice in this industry. That is why we are #1 metro Detroit roofers. Be sure to give us a call at (248) 350-2323 for all your roofing, siding and guttering needs. You can also visit our website for any help or ideas your might need for roof and siding color combinations and types for your home.

Emergency Roof Leaks: What Homeowners Should Know

Emergency Roof Leaks

Emergency Roof Leaks:

Emergency roof leaks are bad. They leave homeowners worried and full of anxiety. In today’s post, our panel of experts here at American Standard Roofing discuss what homeowners should know when it comes to emergency roof leaks.

Why Now?

Southfield MI Weather

We have had to make several calls in the past days and weeks in regards to emergency roof leaks. With extremely windy conditions as we saw last week and the recent snow storm, there were panic every where. Power outages, downed trees, and lots of roof damage are a common sight for us. While homeowners cringe at the thought of such disasters, it is our job to make sure everything is in proper working condition.

Steps for Safety:

Steps for Safety

Our team is asked this question regularly. What do you do if you are in a panic emegency roof leaks situation? Lets say you are sitting inside during a storm  (or even on a regular day) and water comes pouring in.

1) Evaluate The Situation:

The very first step our team advises is to evaluate the situation. Do it as best possible as you can. Look for foreign objects outside. Is there a downed tree on your roof? Do you see shingles in your yard like a couple just blew off? Is there water coming in your home? And is there any immediate danger?

2) Come Up With Appropriate Solution:

The next step would be to come up with an appropriate solution to the emergency roof leaks situation. If there is a tree on your house, you need to get away from that area immediately. Trees are a lot heavier than they look, and if the framing on your house gives out, you could be hurt or even killed. Professionals will come in and remove the tree after the storm. If there is water coming in but no immediate danger present, you’ll have to wait it out. Get some buckets or something to collect water in and place them under the leaks. We have encountered customers using duct tapes. That does not work. It is usually too dangerous to send a technician up on your roof while it’s raining, but you should still call us as soon as possible to reserve a slot for when the weather clears. They fill up quickly so the sooner you reach us, the sooner we can get out to tarp your roof.

3) Do An External Inspection:

Our team advises that even if you do not find an foreign object on your roof, you should still do a full walk around of your home. This is especially necessary after every storm. Check for pieces of shingle in the yard, and look from the ground to see if there is anything out of the ordinary. Hail can crack and damage shingles so it’s important to keep an eye out.

4) Help Minimize Storm Damage:

You can help minimize storm damage by pruning trees away from your house. Homeowners should also remove dead and dying branches from any big trees in their yards. Trees that are close to the home can bend with the wind and scrape shingles, and branches that are dead or dying are much more likely to snap off and fall onto your roof.

We’re Here For All Your Roofing Needs!

 

Logo Cropped

We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product ,both labor and material. This is something not common-practice in this industry. That is why we are #1 metro Detroit roofers. Be sure to give us a call at (248) 350-2323 for all your roofing, siding and guttering needs. You can also visit our website for any help or ideas your might need for roof and siding color combinations and types for your home.

Easy Roof Financing: A Guide By American Standard Roofing

Easy Roof Financing

Easy Roof Financing:

While we have extensively covered easy roof financing in the past, our team here at American Standard Roofing never rests. We have come up with another easy guide for homeowners. In today’s post our team will discuss roofing loans and affordable options homeowners have. In our experience homeowners are generally not aware of all these available options. We are here to show them how easy roof financing can actually be. This is if you have the right people by your side.

Roofing Loans: Affordable Option

Affordable

For easy roof financing, homeowners need to look at different types of loans available by lending institutions. This will help you finance and spread the payments of your new roof out over time. A new roof can add value to the home. It can also add to the aesthetics factor of your home. There are many types of roofs that a homeowner can pick from. Easy roof financing is generally available for all kinds of roofs. We explained this in a previous article:

Loan Types

Types of Loans

 

Do Your Homework:

Homework

We always advise homeowners to never get caught off-guard. Easy roof financing becomes to look hard when you start making bad decisions. In our experience, we often see homeowners feeling pressured and rushed. We have also seen hasty and regrettable decisions made by homeowners because of friends and misguided advise from salespeople. Not to mention, even at the slight hint of getting a new roof salespeople swarm you with deals, sometimes being extremely pushy. Once again we advise homeowners to do their homework. Always get multiple quotes. The salesperson might tell you that this will waste you time and opportunity but you should know better.

GIVE US A CALL TODAY!

We are Michigan’s #1 roofers for easy roof financing. We have been in the roofing business for over 36 years and know what we’re doing. Over a period of time we have built relationships with a bunch of financial institutions. We will work with you and get you on your way to getting that new roof. Call us today at (248) 350-2323 or visit our website here.

Get me approvedClick Here

Daylighting Southfield MI: Consider Energy Savings Smartly

Daylighting Southfield MI

Daylighting Southfield MI:

In today’s post, our team of experts here at American Standard Roofing will discuss the concept of daylighting and specifically, daylighting in Southfield MI. We will discuss the concept itself, what the pros are, and bust some of the myths surrounding daylighting in Southfield MI area. Sit tight, we have a very interesting read for you coming up.

So What is Daylighting?

Our team explains that daylighting Southfield MI is:

The practice of placing sky-lights or windows on any form of architecture so during the day sunlight provides effective internal lighting for the homes in Southfield Mi area.

Using Daylighting Strategy Effectively:

Solution

The strategy of using daylighting basically helps illuminate interiors of homes and buildings without having to rely on electrical lights exclusively. As we have talked about in multiple posts before, electric bills account for up to 40% of power consumption. Less reliance on electrical power means lowered bills. Our team advises the strategy of using daylighting Southfield MI by installing skylights and light tubes in your home.

Saving Money by Being Cost Efficient:

Cost Efficiency

Our team advises that the best time to install skylights is when homeowners decide to go for re-roofing. That said, skylights can be installed at any time. Our team advises mixing up interior lighting with daylights to come up with a good mix of interior lighting. Our team also recommends incorporating photo-sensor technology. This helps in further conserving energy by sensing when artificial light is not needed.

Benefits of Daylighting:

Benefits

Our team here is a big advocate of daylighting. So obviously, we have a list of the benefits which should make you agree with us.

  1. Lowered energy costs – it reduces the usage of artificial light indoors thereby reducing the energy costs.
  2. Environmentally friendly – it reduces load on power plants, lowers green house gas emissions and helps reducing pollution (air & water).
  3. Can contribute to LEEDS certification by optimizing energy performance, using recycled materials and increasing daylight.
  4. Reduction in energy costs means increase in productivity spending.
  5. Aesthetically pleasing environment in which to work at for employees and be more productive.
  6. Adds to the real-estate value of the building.

Some Myths Busted:

Myths

Now, our team of experts will finally discuss the daylighting Southfield MI myths and bust them.

  1. They are expensive: no they are not. There are a bunch of different types of skylights available with varying prices.
  2. The building will get too hot: this is not true because there is a reflective lens on top and opaque lens on bottom. In fact it helps in bringing in light from all angles.
  3. Roof will be more prone to leaks: not true because if you have certified and licensed contractors who do quality work, you should not see a leak.

CALL US FOR ALL YOUR ROOFING NEEDS!

 

ASR Logo

Here is the bottom line: Call us today. We can guide you about proper daylighting Southfield MI. We are great with installing skylights, and we have great specials going on right now! We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product ,both labor and material. This is something not common-practice in this industry. Give us a call today at (248) 350-2323 to see how we can help you out.

All Weather Roof Replacement: American Standard Roofing’s Expertise

All Weather Roof Replacement

All Weather Roof Replacement:

In today’s post our panel of experts here at American Standard Roofing discuss all weather roof replacement. We get a lot of questions from our customers about when roofs can and can’t be installed. Questions about all weather roof replacement such as installations in winter or spring, rain factor and shingles sealing etc are every common for us. Our team decided to answer these issues and question. Below are some of the most commonly asked all weather roof replacement questions.

Winter Roofing: More Common Than You Think

Winter Roof Replacement

This is the biggest question we get in regards to all weather roof replacement. Contrary to popular belief, roofs can be installed in the winter. Summer or winter, all weather roof replacement is very common. While you do need a dry, semi-nice day, there are several reasons why having your roof installed in the winter may actually be a better plan.

  1. In the heat of the summer, your roof can be a good 20 degrees hotter than the temperature on the ground. This means that a nice 80 degree day is 100 plus on your roof. Not only is this hard on the workers, but the heat will soften your shingles as well. While this helps them seal, it also makes them more vulnerable to damage during installation.
  2. If your contractor isn’t careful to restrict foot traffic on the finished portions of your roof, granules will start to come off of your new shingles, wearing them prematurely. Fortunately, in the winters it is harder to get traffic on the roof because of the weather conditions.
  3. In summers, it is actually very easy to inadvertently send roofing nails right through a soft shingle. This can cause loose spots that will cause issues later.

Winter Installations:

Winter Installation

When it comes to all weather roof replacement, winter installations are often looked down upon. It is unfortunate from our point of view. Unfortunate indeed because while a winter installation might take a day or two longer to seal, it most likely is not going to cause any issues during that time frame. There are layers of paper and ice-guard underneath your shingles that are also watertight. If any moisture happens to get through, it won’t make it into your home. Most roofers will tell you that they would much rather work on a 40 degree day in the winter than a 90 degree day in the summer.

Best Time to Get Good Price?

Best Value

As explained by our team, suppliers usually raise their prices right before the busy season. For roofers that is summer and fall. You are likely to get the best price if you have your roof installed in the winter or early spring before the yearly material price hikes. Sometimes, warehouses will have specials on certain shingles in order to clear out for new inventory, so if you aren’t particular about the shingle type or color, ask your contractor if there are any supplier specials that you should take into consideration.

When Do Price Hikes Happen?

Estimate

Price hikes usually take place in early April. Our team advises that homeowners should schedule their estimate at least a month in advance of that. Most companies are just starting to get busy so you should be able to schedule your project fairly quickly. We honor our estimates for a long time so give us a call if you’re in the area.

Will Rain Affect Installation?

Roof Leak

Our team answers with a both yes and no. Even though all weather roof replacement is not a problem, any reputable contractor will check the weather before tearing your roof off. If there is any risk of rain, they should be prepared by tearing off small sections at a time and re-roofing only those sections, or having a tarp ready to install in case the raindrops start falling. Sometimes a contractor may be so hard up for work that they will try and rush the job so they can get paid, risking your home in the process. Unfortunately, these are also the ones that can’t afford to repair any damage that is caused. If you are ever uncomfortable with the weather forecast, tell your roofer that you don’t want the installation completed that day.

We’re Here For All Your Roofing Needs!

Michigan's #1 Roofing Company for Web-01

We are certified and licensed roofing contractors with expertise in all weather roof replacement. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product ,both labor and material. This is something not common-practice in this industry. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out.

CertainTeed Shingles Product Review by American Standard Roofing

CertainTeed Shingles Product Review

CertainTeed Shingles Product Review:

Our team here at American Standard Roofing gets a lot of requests to do CertainTeed shingles product review. In fact, we get a lot of questions from our customers in general about what brand of shingle they should choose for their new roof. In our experience, there are pros and cons to each. The best choice depends on the specific application and situation.

Product Review

CertainTeed History & Quality:

CertainTeed shingles product review is easy to do because it is a company with a rich history. CertainTeed is a well known and highly respected manufacturer. They have been in the industry since 1904, and provide a wide variety of products. This is in addition to roofing materials. Shingles are manufactured right here in the United States, in Ohio to be specific. As far as quality is concerned, each batch that is manufactured goes through rigorous testing at their facility. They have with high tech machinery to ensure quality and consistency with each batch they manufacture. They twist and stretch shingles, perform impact tests, check for exact color and thickness, among other things.

Variety & Color Choices:

Color & Variety

When it comes to product variety and color choices, you will not be disappointed with Certainteed. They offer everything from basic three tab shingles (the flat looking shingles that you normally see on older houses), to the popular architectural shingle with a dimensional look. They even have specialty products like cedar shake style shingles. They also have solar roofing products.

Warranty:

Lifetime Warranty

Another reason why CertainTeed shingles product review is easy to do is because of the offered warranty. Depending on which type of shingle you choose, your product warranty will run anywhere from 25 years to lifetime. The warranty is transferable to the next owner within a specified time period called SureStart, up to 15 years for some types. They also warranty against algae buildup, a necessity in northern climates.

Contractor Certifications:

Certification

While many manufacturers offer training courses for their installers, CertainTeed has 8 different certifications available to their contractors. This ensures that you get a quality product. It also ensures product is being installed properly as well. In addition to training their contractors, they also make their shingles easier to install. Most shingles provide a 1/16″ wide line across the shingle for nails to go. Certainteed meanwhile has a 1 1/2″ strip. This makes it much easier to ensure that the nail is placed properly. It also means less risk of them blowing off in bad weather.

Homeowner’s Ease:

Online Choosing

For the homeowner, Certainteed makes it easy to choose your new roof color. If you go to their website, you can upload a picture of your house and put a new roof on it digitally, so you can see exactly what it will look like before you have it installed. This is a great feature, especially if you’re on the fence about which color you want.

Verdict:

Verdict

 

Each roofing contractor will have their own opinion about which brand of shingle you should purchase. We just want to put it out there that Certainteed is well known for it’s quality products. With a solid history, great warranties, and large product variety, you won’t go wrong using their shingles.

We’re Here For All Your Roofing Needs!

Michigan's #1 Roofing Company for Web-01

We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. We are well-versed in the art of Southfield MI flat roofing. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product ,both labor and material. This is something not common-practice in this industry. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out.

Roof Financing Michigan: Contact American Standard Roofing!

Roof Financing Michigan

Roof Financing Michigan:

In today’s post our team of experts discuss roof financing Michigan. We are based in Southfield Michigan and have a lot of experience with roof financing Michigan specific. We talk about some different types of roof financing. We also go over what type is best suitable for when. A must read for all homeowners looking for roof financing Michigan specifically, and wanting a new roof.

Don’t Let Quotes Scare You

Quotes Scare You

If you just got a quote for a new roof and the price has put you in panic mode, take a deep breath! Yes, roofs are an investment, and if it is one that you haven’t planned for, it might catch you by surprise. However, don’t fret. There are other ways to pay for a new roof, even if you don’t have the cash saved up. Always do your homework though and get multiple quotes.

Roof Financing:

Roof Financing

There are several different types of financing available. Some of these are:

  1. Your local bank or credit unions.
  2. Credit cards.
  3. Personal loans.
  4. Home refinancing.
  5. Home equity lines of credit.

Credit cards and personal loans are unsecured debt. This means means defaulting doesn’t automatically give them partial ownership of your home. The drawback to that is they often have higher interest rates. Home refinancing and home equity lines of credit are different in that you are putting up your home as collateral for the money they are loaning you. We do not recommend secured loans. However homeowners should discuss with their banker what the best option is for them. It depends from situation to situation.

Financing Offered by Contractors:

Repairs

Our team would like to mention that contractors too might even be able to offer you financing. Many companies have relationships with lenders that allow them to apply for a loan for you, and the lender would pay the contractor directly. These types of loans are specific for construction. They also often have 0% interest rates and other promotional specials. However, just like a credit card, if you miss a payment the interest rate will usually go up substantially. Our recommendation to homeowners is to make sure they are keeping track of when payments are due.

Grants:

Another option if you do not have good credit, or taking out a loan isn’t right for you, is grants. Depending on the area that you live in, there are often government grants available to help with necessary home improvements like roofs. These may be put on by your city, county, or state, so be sure to check with local building departments to see what is available. They don’t always cover the whole amount of the job, but they might help with a large percentage. That would take the burden of entire payment off of homeowners shoulders.

Always Do Your Homework!

Homework

Finally, our team advises that whatever you do, don’t flat go with the lowest bid. It does not matter if  it is the only one you can afford. A bad installation will end up costing you a whole lot more. A redo will cost a lot more if you look at long term. Our advice to you is simple: talk to your contractor. See if there are any options or solutions they can offer. Most of the time they are willing to work with you on the price.

Call Us Today!

ASR Logo

We recommend homeowners contact professional roofing specialists as they can make suitable recommendations for roof financing Michigan specifically. Here at American Standard Roofing we know of reliable solutions to putting a new roof over your head. We have a lot of experience in dealing with lending institutions and financing in general. Give us a call today (248) 350-2323. We will be glad to help!

Click HereGet me approved

Southfield MI Flat Roofing: A Smart Guide For Readers

Southfield MI Flat Roofing

Southfield MI Flat Roofing:

In today’s post our team of experts at American Standard Roofing talk in-depth about Southfield MI flat roofing. While generally used in commercial buildings, we have done Southfield MI flat roofing for homes as well. Our experts talk about the different types of flat roofs. We will also discuss the pros and cons of these different types of Southfield MI flat roofing.

Southfield MI Flat Roofers

 

So What is a Flat Roof?

What is a Flat Roof

When discussing Southfield MI flat roofing it is important to start by talking about what a flat roof is. A flat roof consists of a horizontal base. They are made of usually an under-layer and a coat. The roof needs to be sealed properly for it’s structural integrity. Our team explains that the coating can be anything ranging from asphalt to PVC and plenty of other materials.

Price And Warranty:

Price and Warranty

Our team explains that there are mainly three types of flat roofs. All of these types cost around $250 to $350 per square. These prices might vary though depending on regions and dimensions of the roof. As for the warranty, flat roofs generally have warranty of 20 to 30 years. In general our team has observed these roofs to last for an average of 25 years, if installed properly and good material is used.

Types of Flat Roofs:

Flat Roof Components

There are three main types of flat roofs, as explained above. These types are:

  1. BUR (Built-Up-Roof): These are traditional hot tar and gravel roofs made from water resistant materials. This water resistant material is rotated with hot tar and ballasted by coating of smooth river stone.
  2. Modified Bitumen: This is a single-ply rolled roof. It is similar to ice & water shelter. It is saturated with mineral-based wear shells. Since material of roof is unrolled, torch-down systems includes heating cement.
  3. Rubber Membrane: EPDM is the pure form of rubber. This rubber is engineered to resist damages caused by natural elements such as UV rays, sunlight etc.

Pros & Cons of Each Type:

Dealing with Southfield MI flat roofing, one has to keep in mind the pros and cons for all three types of flat roofs. Luckily for our readers our team has gone in-depth and did a complete analysis.

Pros:

Pros

BUR (Built-Up-Roof):

  1. Looks attractive on windows and decks.
  2. Gravel is a strong fire resistant.
  3. Cheapest of all among the 3 types.

Modified Bitumen:

  1. It reflects heat and saves energy.
  2. Peel and stick substance, easy to apply and install.
  3. Average priced (not too high, not too low).

Rubber Membrane:

  1. Easy to install comparatively.
  2. Good resistance to dings, scuffs and tears.
  3. Leaks and repairs are easy to do.

Cons:

Cons

BUR (Built-Up-Roof):

  1. Weighs heavy.
  2. Messy to install and smells bad.
  3. Not recommended to install on occupied homes.
  4. Gravels can block gutters causing problems.
  5. Hard to find sources of any leaks.

Modified Bitumen:

  1. Not tear resistant.
  2. torch-down application not suggested for occupied homes.

Rubber Membrane:

  1. Absorbs heat so not energy efficient.
  2. Most expensive among the three types.
  3. Most prone to punctures.

We’re Here For All Your Roofing Needs!

Michigan's #1 Roofing Company for Web-01

We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. We are well-versed in the art of Southfield MI flat roofing. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product ,both labor and material. This is something not common-practice in this industry. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out.

Metro Detroit Roofers: How We Stay #1 All Year Round

Metro Detroit Roofers

Metro Detroit Roofers:

In today’s post our team here at American Standard Roofing talks about metro Detroit roofers, how we do business and how we remain at the number 1 spot.

We Cherish Our Business All Year Round:

Metro Detroit Roofers

In our experience, there are two types of metro Detroit roofers. Some roofers only participate in seasonal business. They work during the summers and better months, spend their winters in a sunny climate like Florida or California relaxing and having fun. The second type of metro Detroit roofers are different. They remain in the state all throughout the year fighting the dreaded peaks and valleys of the roofing and construction industry. Roofing business is particularly affected by seasons and weather. The secret behind our success is that we are metro Detroit roofers who are in the business full time. We offer our services consistently and never turn down a customer.

We Offer Diversified Niche Services:

Metro Detroit Roofers 3

As Michigan’s #1 metro Detroit Roofers, we understand the need for diversified services. We also understand being good at providing those services. American Standard Roofing offers a wider range of services. As successful metro Detroit roofers we have successfully grown our business to offer all roofing, siding, and guttering services. The provides us with business that can be completed year round. If we are not putting new roofs, we are working on sidings, gutters or installing insulation etc. That said, rain or shine we sincerely believe that the work being performed stays high quality. We also believe in never losing our core business philosophy. We are #1 metro Detroit roofers because we constantly strive to learn more. In short, we have created our own niche.

We Work For Bigger Market Share:

Metro Detroit Roofers 4

As top ranked metro Detroit roofers we know how important market share is. We know that with bigger market share we can spread our work across the board. In order to capture a better market share requires great business strategizing. It also requires undertaking financial risks and getting out of our comfort zones. But the rewards come in the shape of work throughout the year. The rewards also include being a step ahead of competition. We know that a big enough presence helps us shape the local market. With more work coming in it also makes our costs do down substantially as well. With more work you have more power with suppliers. We know this and continue to work for what is best for the customers.

Additional Services:

Metro Detroit Roofers 5

We know that supplementing our existing work with associated services gives us the edge. As metro Detroit’s #1 roofers we offer services like gutter, insulation and siding installations. Sometimes it is not so profitable but we do see some clear advantages. We get to stay in contact with our customer more often. This allows for increased opportunities to earn referral business. Second we are able to scale the business quickly and for a minimal investment. With a good customer base it is easy to market to them. It also gives us a chance to inspect our past work. We sincerely believe in honest feedback and this is one way to get it. And that is how remain top metro Detroit roofers.

We’re Here For All Your Roofing Needs!

Michigan's #1 Roofing Company for Web-01

We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product ,both labor and material. This is something not common-practice in this industry. That is why we are #1 metro Detroit roofers. Give us a call today at (248) 350-2323 to see how we can help you out.

Roofers Online Reputation: How We Stay Michigans #1 Roofers

Roofers Online Reputation

Roofers Online Reputation:

In today’s post our team of experts here at American Standard Roofing talk about roofers online reputation. They also talk about how roofers online reputation is important for customers and the business. This is especially true in today’s digital age. Businesses rely on reputations for potential customers to look them up. Our team discusses further.

Reputations Make or Break Businesses:

Make or Break

Word gets around quick. This is especially true if you’re in the roofing business where someone always needs a roof, gutters, siding or some shape of home improvement. Local community members talk. They pass on recommendations as well. Same is true for people looking up online reviews. Therefore, we try to make sure that all our clients are completely satisfied.

That said, mistakes are bound to happen. We get our fair share of unhappy customers as well. However that just shows our customers just how committed we are to them when we go the extra lengths to correct the problems. We sincerely believe that the difference between professional contractors and amateur handy-men is customer service. The ability to provide customer service and satisfaction once something goes awry on the project is invaluable to a business.

Customer Satisfaction: #1 Goal

Customer Satisfaction

Roofer online reputation basically depends on how well the professional manages reputation and how much business is done. Do enough business and you will inevitably encounter situations where mistakes are made. Unhappy customers sometimes also file complaints. The first thing they do however is post negative reviews. While you can not make every person happy, our goal here at American Standard Roofing is to never stop trying. In our experience, customers are almost always understanding and appreciative if a problem is handled efficiently and promptly.

Why Making Customers Happy is a Huge Deal:

Happy Customers

In our experience it is natural for homeowners to get a little defensive when it comes to home improvement projects. The reason is obvious. A contractor is there just for a small amount of time but homeowners have to live in the home and come face to face with that mistake. It becomes a constant reminder for homeowner if that mistake does not get fixed. It becomes harder for homeowners to forgive contractors for mistakes they make. As good, respectable Michigan contractors, it is important that you do everything within your power to take care of any customer complaints before they get out of hand. What contractors need to know is that sometimes things might not be as a result of their work. But good customer service requires making a customer happy no matter how unfair it might seem.

Calling for Feedback:

Roofing Knowledge

Our team of experts emphasizes that for roofers online reputation sake, contractors should always call customers back. It always helps to ask how the work was done and if there were any complaints. We make it  a priority to follow-up with homeowners so they know we care. That is what separates good quality roofers form the bad ones.

Why Online Reviews Are Important:

Online Reviews

Roofer online reputation is determinant on online reviews. Our team find online reviews key to understanding our customers and their expectations. We are well aware that this is not the industry standard. However we feel in order to better serve customers online reviews are reputation management is a must. There are two main things that need to be considered here:

  1. How to properly handle to online reviews.
  2. Properly responding to negative online reviews.

Staying calm and explain one’s side of the situation objectively helps.  We also offer the customer the opportunity to resolve the situation once they have posted a bad review. This lets everyone else see that you are trying to be reasonable. It also shows you are open to solving the problem instead of ignoring or denying it. If the customer is then willing, do what you can to make them happy. Often, they will take down the negative review just because you took the time to hear them out. Sometimes, they will refuse to take the review down. It is just one of those things.

We’re Here For All Your Roofing Needs!

Michigan's #1 Roofing Company for Web-01

We are certified and licensed roofing contractors. We also have over 36 years of experience in the industry. American Standard Roofing stands behind it’s work. Our reputation is important to us. We believe in never sacrificing quality for easy profits. We also stand behind our services for the lifetime of the product ,both labor and material. This is something not common-practice in this industry. Give us a call today at (248) 350-2323 to see how we can help you out.