5 Reasons Why You Need A (Good) Company Website

In today’s marketplace, you have to have a website. Even ten year old Sally Sue down the street has her own website, if your company doesn’t have one, you are in serious trouble. However, beyond just having a website, it has to be functional and professional. You don’t want a jankety webpage that kind of works, takes two hours to load, and gives your customers a virus when they look at it. While there are many reasons to have a company website, here are five of the most basic and crucial.

1. Manage your image –

When a potential client is researching your company, one of the first places they are going to look is your website. Is it professional looking? Does it have information about the company? Does this contractor look like he is who he claims to be? Or, worst of the worst, this company doesn’t even have a website! While you may be a sole proprietor working out of your garage, you don’t have to look like it!

With so many templates and website builders out there, there is absolutely no excuse for not having a company website. Even if you are completely computer illiterate, you can hire somebody to build you a basic, professional looking website for a couple hundred dollars. Then, put it on your business cards and tell people to look you up. If you only sold one more job because you had a nice website, it would pay for itself.

2. Provide up to date company information

If you don’t currently have a website, than there are very limited ways for a customer to find your information. They can look in the phone book, (Does anybody even have a paper phone book anymore??), they can ask their friend who referred you, and that’s about it. So what happens when you change offices, or phone numbers, or email addresses? When the new phone book gets printed next year, you can have it updated. Until then, you have lost your entire client base. Having a website allows you to instantly update the most basic of information that is crucial to your business.

3. Keep your clients engaged

When you have an online presence, you have the capability to capture your customer’s information, and use that to keep them engaged in the future. For example, you own a drain cleaning company. Your customer goes online and schedules an appointment, giving you their email address and telephone number. In six months, you decide to put out a special coupon for previous customers. You could spend two weeks going through your old invoices trying to find customer’s addresses so you can mail them a coupon. Or, you could use the data that you collected via your website, type of a quick coupon, and instantly send it out to all of your previous customers. I know which way I’d rather go!

4. Generate leads

One of the more lucrative aspects of your website, lead generation! Granted, if you want to try this yourself, it will take a little bit of time and research to understand how to rank a website, increase SEO, and a bunch of other techy words that you don’t need to know right now. Basically, continuously add content to your website, and then when people go onto Google and search ‘drain cleaning’, your website will pop up. Post pictures of your jobs, talk about challenges that you faced with certain jobs, give customers advice, that sort of thing. You can get much more in depth with this if you want to buy online advertising, but that is a whole separate topic.

5. Sell your product

A lot of people assume that you can’t sell a service through your website. Wrong! While it is a little different than selling a physical product online, you can still do it. Let’s say you want to sell your drain cleaning service online. Your normal pricing is $175 to snake a drain, but you are going to offer an online special for $125. You can set up your website to sell your drain cleaning service for $125 if people buy it online. You get an email about the sale, they get a confirmation of their purchase, you go out and clean their drain and voila! One more happy customer. There are a few benefits to selling this was as opposed to selling in person. For starters, you get paid up front. That means that you don’t get finished with the job only to have a customer tell you that they will mail you a check, decide they don’t want to pay, or any of the other complications that often happen. Second, a customer commits to buying your service on the spot, before you drive out to their home. They know the price, they paid, and they are ready for the service. You don’t drive out to somebody’s house, give them the price, they change their mind, and you drive home with empty pockets.

Why The Roofing Company Needs To Pull A Permit

  • Permits Protect The Homeowner

  • They Make Sure The Contractor Is Licensed

  • They Make Sure The Roofer Has No Open Violations

  • Roofing Companies Don't Want To Pull Them To Save Money

  • Roofing Companies Don't Want To Pull Them To Save Time

  • Do Not Pull Your Own Permit.... Ever

Woman Holding Road Traffic Sign

Yes, There Are Still Companies Trying To Get Away Without One

It is just stunning to hear this, but more and more we are getting customers telling us that other roofers are telling them they don't need to even pull a permit. Worse yet, we have also heard a couple of reputable roofing companies tell the homeowner to pull their own permit! Let us start this article by telling you to absolutely never follow that advice, it can get you in a whole lot of trouble. A contractor needs to pull their own permit for a number of reasons, and anyone that tries to tell you otherwise should be hastily escorted off of your property.


The City Wants To Protect Its Residents

The goal of any city or building inspector is simple, to protect its citizens and to make sure that they have quality work done. If they let in unscrupulous contractors, within a few years the work will start to come apart and the once beautiful homes will be irreparable. That, and many times the city is terrified of getting sued so they go to extra lengths to ensure that contractors go above and beyond normal requirements.  


Insurance Costs a Lot of Money

The most obvious reason that a roofer does not pull a permit is that they either do not have insurance. The city will not issue a permit without proof of valid insurance. Unfortunately, there are lots of contractors out there that have simply cancelled their policies and still use the same certificate with no real coverage. These cities do not have the time or resources to call and verify actual insurance policies, and even though this type of behavior is fraudulent, there are many contractors that still do it. The cost of insurance is astronomical in the roofing industry, averaging over $100,000 annually for a medium sized company. Lots of these smaller roofers simply could not exist if they ran things legitimately, let alone compete with pricing on their estimates. The sad thing is that many of these companies do fairly good work, but it is only a matter of time before luck catches up with them and they do some serious damage. An injured worker, or damaged home, will cause them to fold up instantly, leaving the homeowner or an employee with a lifetime of pain.  


Outstanding Violations

Many cities in Michigan will do both an open roof inspection and a final inspection. The open roof inspection is meant to ensure that the proper underlayment is getting used, wood replaced, and step flashing installed. The final inspection is to address ventilation and to make sure that the shingles are installed properly. When the city finds something that they do not like, they violate the contractor. If the problem is not resolved, it shows as an open violation on the companies records and they are not able to pull any more permits until it is taken care of and the fine is paid. You would be absolutely amazed at some of the stacks of violations local roofing companies have accumulated, the stack is so thick that it literally looks like a phone book.


Time and Money

Permits are not free, and in some instances they can cost quite a bit of money. It depends on what city you are working in, but the cost can go all the way up to $500 a job. It is hard to stay competitive when this cost needs to be included in the initial quote and there are other guys out there just side stepping the entire process. However, it is money well spent for all the reasons outline above and also so that you do not have any issues if you ever try to sell your home. More then the specific cost for a permit though, you need the proper office staff to fill out all of the paperwork, schedule the inspections, apply for bond reimbursements, address any violation issues in a timely fashion, and then to physically run to the city department to apply for and pick up the permit. Talk about a waste of resources, this alone can cost a company $70,000 just in additional man power alone. Beyond anything else, we honestly believe this last reason is the biggest deciding factor for these guys out there working without permits. Hopefully, sometime in the near future these cities will follow the likes of Oak Park and Detroit by making an online portal where roofers can just pull permits online. Until then, a reputable roofing company needs to just suck it up and deal with the aggravation or they can operate outside the confines of the law. Homeowners beware, it is not worth the risk to save a couple hundred dollars by hiring a contractor that does not want to pull a permit.

The Edge Of Exhaustion: Working Too Much In Construction

Man in biohazard suit holding clock in front of face standing against white background.


Ambition Is a Great Thing

We all admire driven people, they are literally the ones that built this country from nothing. Everyday that we wake up we want to be able to say that we feel inspired and are going to change the world just a little bit today. However, this optimism is often short lived as life has a way of piling on multiple problems all at once. They say that it comes in waves, or that when it rains it pours, and nothing could be more true. The true test of a persons character is in how they deal with the stress and added work load when times get tough.

There is No Crying in Construction

Mental anguish is one thing, but in the construction industry when things go wrong there are serious consequences. It is one of the most dangerous vocations in the entire world, and every day that laborers work towards completing a project they are putting their lives on the line. From roofers to plumbers, there is no skilled trade that is not in some way or another dangerous. The crazy thing is that it is also one of the most satisfying jobs. These people really love what they do and get a sense of accomplishment from getting to see the results of their hard work in real time. Because of this passion, and often times ridiculous deadlines, many in the trades are prone to overworking. This is when the situation gets exponentially more dangerous.

As Bad as a Sleepy Trucker

Driving down the free way imagining that the semi truck driver passing you has been up for 4 straight days is not a good feeling. Just a slight distraction, or a quick nodding out, can cause the loss of life in a blink of an eye. Even if you aren't operating heavy machinery on a job site, being overworked or tired is just as dangerous. There are countless examples of how you can hurt yourself by not paying attention or from simple, clumsy mistakes. Beyond that, there are other people on the job site that depend on you. Dropping something off the roof, or bumping a ladder, can destroy your coworkers life instantly. Every week we here about another roofer that is permanently crippled because of similar incidents. 

These Are Just The Physical Dangers

Beyond the possibility that someone will get seriously injured. other mistakes are going to cost the homeowner big time in the future. When we are tired, we tend to rush through the job and overlook the detailed work. It is so often the details that are the most important part, not just for aesthetics but also for proper functioning. Flashing that is not properly placed can cause the potential for all sorts of hard to locate leaks, and this is one area that may be very difficult to service and replace depending on the roof pitch. The last thing you want is a roofer that is overworked, or with a hangover, to just forget about it because it was tough to get to. 

The Balancing Act

It is much better to put a job off for a day or two if you suspect that your crew needs a break rather then making them push through it. The customer may be upset at first, but it is much better then having them hate you for life because their roof wont stop leaking. Yet, on the other hand, you can not let your installers take advantage of you by pretending they are tired when they are just being  lazy. A firm, yet understanding, approach is needed, and you must be able to seriously self reflect to make sure that you are as clear headed as possible about what is going on. That means do not let your ego get in the way. Pushing everyone to the limit just to save face will eventually cause you to fall right on your face. 

Roofing Services: Focusing On The Essentials

Concentration and mental toughness are the margins of victory.

How Much Is Too Much?

We all want to offer as many roofing services as possible, but there comes a point when you have just bitten off more then you can chew. It is tough to truly master one trade, let alone deal with all the unexpected day to day responsibilities of running a full time construction business. The problem that we often see is that these other companies try to offer as many services as they can so that they pick up more and more business. Roofing is seasonal and it would be wonderful to be able to pick up some slack in the winter by remodeling basements and kitchens. When you have a company redoing your roof though, you do not want the same crew that was laying tiles last week to be shingling for you. 

It Is Tough Enough To Find Good Employees

Assuming that there enough installation techs out there that can reliably switch between different trades is just ignorant. Anyone with enough skill set to do so is most likely in business for themselves. Maintaining a top notch roofing crew takes focus and proper oversight. That means they are expected to perform their job in a uniform fashion day in and day out. When you start to deviate from that plan you end up getting poor installs. It is recommended that you have a written plan for every job and hold weekly meetings so that you can go over recent performance and customer satisfaction. If there is a problem that occurs, first of all fix it without any hesitations. The customers doesn't want to hear about why something went wrong. In all likelihood it is most likely not their responsibility so it is all the more important to remedy the situation expediently. Immediately following this resolution, the problem needs to be addressed so that it never occurs again. If you left it unchecked out of laziness or oversight then it will just continue to happen and spiral out of control quickly. Next thing you know, there can be 10 roofs that needs major repairs because of something that seemed insignificant at first glance.

Never Assume That Everything Is Going To Plan

We all want to trust each other, and to some extent we have to in order to stay sane. But when it comes to your employees, especially int he roofing industry, it is important to always stay on your toes. That means your supervisor should be checking every single job, and they should also be documenting everything that occurs. A checklist is recommended and whenever possible pictures are great to have. Keep an eye out for any damages that occurred during the installation as it is much better to be proactive about it rather then have the customer call to tell you later. Ventilation is often overlooked and you will most definitely be required to go back and fix it later when the building inspector violates the property. Lastly, clean up is constantly going to be a struggle. These guys work hard all day and most of the time don't have the time or energy to properly pick up all the debris in the yard. Again, this should be a responsibility of your project manager on a daily basis. Have them carry some contractors garbage bags and power magnets in their truck and make sure they are not scared to get on their hands and knees once in a while.

When You Have Something Good Going, Do Anything You Can To Keep It That Way

Once you have found a great crew that can install a roof up to your high standards, it is important to keep them happy! Yes, it is a very competitive industry and there are other companies that will go to great lengths to lure those employees away. Do not turn a blind eye to this fact or one day you will wake up to find yourself without a crew on site. We are all creatures of habit and enjoy repetition in life because it means that your brains can run on auto pilot. So try to make life simple for these guys by delivery materials everyday, setting clear expectations for them, and paying them every week. You do these small things alone and you will be miles ahead of many other roofing companies. 

Roofing Services

Roof Financing Options: So Many To Choose From

  • 0 % Interest Free Loan

  • Low Payment With Extended Terms

  • Simple Interest

  • Compounded Interest

  • Revolving Credit

  • Fixed Or Variable Rate

  • Secured Vs. Unsecured

Choosing a roof financing option can be quite difficult
Choosing the perfect roof financing option can be quite difficult

The Choice Will Be Different For Every Individual

Whats good for one person will not be for the next. That is why there are so many options available when you are looking to get some financing for that new roof. We mentioned just a few up above, but the list goes on and on. Financial products have become increasingly complex in modern times, so much so that you need a degree just to understand how some of them work. To simplify the entire process, decide first on what your goals are.

Payment Driven Vs. Overall Cost

There are generally two types of customers looking for financing, those that are more concerned with the monthly payment and those with the overall cost. Some homeowners that are more then capable of paying cash for the new roof elect instead to financing simply because there are able to make a better return investing then they are getting charged in interest. Or they may decide the money will be better spent on an immediate vacation for the family. Whatever the reasons may be, this type of buyer is interested in the financial aspect of it more then anything else, and if the numbers make sense to them they are all in. The other type of customer just wants to be able to afford that monthly note. Often times, they are in immediate need of getting their roof replaced and just want to find someone to help them out. This is not to say there is anything wrong with this type of behavior, it is just recommended that everyone performs the same amount of due diligence before signing any paperwork.

Simple Interest Vs. Compound Interest

You want a simple interest loan, hands down. With this type of financing you are able to pay it off early with no prepayment penalty the majority of the time. Also, ever extra cent that you pay towards the loan beyond the minimum monthly payment will go directly towards the principal balance and not the interest. Therefore, what we recommend that you do is take out an extended loan with a low payment and then whenever it is comfortable just pay a little bit extra into it. This way you can enjoy the comfort of a low payment but are allowed the flexibility to shorten those loan terms at any time that you would like. With a compound interest loan, you are responsible for the entire amount of interest due of the life of the terms regardless.

Revolving Credit, A Lot Like A Credit Card

This type of roof financing is easy to apply and qualify for. The premise is just like a credit card in that you are given a total limit and then can make minimum payments every month. The problem is that these minimum payments truly are just that, and the balance can therefor drag on indefinitely if you are not careful. That, and many people are more prone to overspend when they are given a high credit limit. That roofing job just turned into a new roof with gutters, insulation, and windows as well. Just like everything else, use caution when utilizing this payment option.

Is 0% Really Free?

Of course it isnt, these finance companies need to make their money somehow or another. Therefore, they charge the fee to the dealer, or in this instance the roof. What does this mean for the customer? That they are more then likely able to get a better deal if they were to pay by cash. However, as outlined in the previous examples, for some people it makes more financial sense to take this option. Trust me, everyone is entice when they hear about the 0% option. If it is something that you are truly interested in, just make sure that it is going to benefit you long term. Typically, the terms are also much shorter and therefore your payment is going to be a lot higher.

Please Don't Take My House!

It is not comfortable to talk about, but none the less it is the truth. Many of these "hard money" lenders end up trying to find a way to make the customer default so that they can acquire the property. This is the difference between a secured and unsecured loan. With a secured loan, you are using something as collateral, such as your house. An unsecured loan, you are just signing your name and the institution is making a decision based off of your credit score alone. In some situations, a secured loan is the only way that customers can obtain financing. But, in our humble opinion, if at all possible go for the unsecured option. Yes, the rates are typically higher with an unsecured loan. However, you are never going to have to worry about somebody trying to take your house from you.


Apply For Financing With Absolutely No Obligation To Purchase

Give us a call at (248) 350-2323 or just Click Below

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A Roof For Mr. Or Mrs? Sexism in The Roofing Industry

Hard to believe, yet true

Yes, we still hear stories from our customers about how some roofing contractor would not come out to give an estimate unless both the husband and wife were home. To be 100% honest here, as a competitive company we absolute love to here this nonsense. We can only assume there intentions are good, in that they want both decision makers to be present, but the execution is absolutely horrible. We are all in this to make a living and it is no secret that closing ratios go up if both the Mr. and Mrs. are there to get the quote on a new roof. But to make this mandatory, it is not only offensive but may be borderline illegal

The Year Is 2015

Woman have worked hard to gain respect in a social sense, even though they still don't make the same amount as a man in the same position. That being said, they are more then capable of having a roofer come out and give them an estimate without help. If they feel it is necessary, then absolutely call anyone that you feel is going to be of assistance. But the same goes for any guy getting a quote, there should be nothing to hide here. 

Mr. or Mrs. roof quote

A Free Estimate Is Not An Obligation

In no way should you ever feel obligated to the salesman or any other their requests. They are doing there job and have to deal with rejection on a daily basis, some their own fault but most not even in their control. If they start to make requests that make you uncomfortable, or come off as rude or abrasive before even coming out, it is better to just move on. Just imagine if, god forbid, you had a problem after hiring such an individual! This is them at their best because they are desperately trying to earn your business. Do not expect it to get any better with time. 

The Beauty Of The Internet

Anything that you want to know can now be accessed instantly and almost for free. Never before have we had such power at our finger tips, and it is something that should be utilized often. If you have any questions about what is being said just take detailed notes and then look it all up later. It is rude to start typing into your phone or tablet during a presentation, and that is not the way that you want to come off. It is much better to try to win a salesperson over rather than beat them up, contrary to popular belief. They will go to work for you a lot harder if they feel a connection, which means you should be able to negotiate a much better deal. If you notice anything that does not add up, before jumping to conclusions, give them a call to find out more information. There may be a perfectly good explanation for why what you have found online doesn't match what was said at the pitch. Then again, you could have just caught them in a lie that could potentially have cost you thousands of dollars.

$500 Web Discount

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Preparing for the Worst, Planning for the Best


Once Again, Its Tax Time

It like christmas time for business owners! The question is, have you had to file an extension this year? Most years, we are forced to do so but were not planning on doing it this year. However, once again we got caught off guard and are left scrambling to catch up a bit. What we are going to talk about today is how to prepare for the worst and plan for the best. But what does that even mean?

Do You Want The Good News, Or Bad News First

Lets just get it over with and talk about the bad stuff first. Every business owner has faced tough times, if you haven't yet get ready to in the near future. It is just part of business, and of life in general. Many times, we learn are most valuable lessons from these unexpected tragedies. Yet for many, even the smallest of speed bumps can take you down if you aren't ready for it. Preparing for the worst means assuming that every situation will work against you. A good example to use is your estimated quarterly tax payments. Now, it is a little counterintuitive because if business is good you will have to pay more taxes, which is being equated with a negative connotation here. None the less, paying to little into your estimated tax payments can leave you in a situation in which you owe a whole bunch of money all at once, money that you may not have anymore. Preparing for the worst would mean that you estimate high, or stockpile enough cash in case of a bad situation. That way it will only sting when you get hit with a high tax bill, but you will not be taking out a "loan" from the IRS. Trust me, they are not people that you want to do business with regularly.

Problems Identified, Now It Is Time To Take Action

You have taken the above principle and applied to to every facet of your business. Now, you clearly see how everything in the world can come tumbling down at any second and are left feeling a little depressed. Dont despair, this is where you get to show your true resolve and creativity. Put specific plans in writing for each and every of these negative situations so that should they ever arise you don't even have to think about what to do. Many of these hypothetical disasters will require all you time and energy to just emotionally deal with, by coming up with a logical plan way ahead of time you can simply follow your own instructions. Of course you will need a little flexibility because each situation will be unique when it presents itself, but at least having a solid framework will prevent you from acting irrationally because of stress or other emotional issues. 

Everything Is Going Great, Why Would I Mess With That?

It is surprising to hear how many of businesses end up failing because things were "going to well". Growing can be dangerous, especially if you do so to quickly or unprepared. Quality can disappear quicker than some cake left in front of a fat kid, and before you know it your reputation is mud. Those loyal customers that help you build your dream all turn on you instantly, leaving you out to dry because they now feel alienated or even wronged. Those are just a few of the potential operational issues, even more often we hear once again about absolute power corrupting. Money & authority tend to go to a persons head and they thus end up spending to freely or treating others as if they are worthless. Before you can blink your eyes, that humble and down to earth small business owner has turned into a flashy jackass. He no longer puts in the same hours as everyone else, but just stops in for a few hours each week. He pulls into the parking lot in a quarter million dollar car and proceeds to verbally assault his employees as he makes his way into the building. The best of times can be even more dangerous then the worst, because on top of all these problems you are also much more likely to have everyone and their cousin trying to take you down. Jealousy is a powerful emotion that influences us all and whether it is your coworkers or competition, most people don't want to see you succeed. So try to remember, once you have reached the top of your game you need to really hunker down and prepare for battle.    

It’s All In The Numbers: Thinking Objectively In Business


Math makes my brain want to cry....

Thinking Rationally Can Be Exhausting

For most of us, it is just plain tough to think about things logically and analytically. From an evolutionary perspective, this is a newly developed ability for humans.  For the majority of existence we have relied on senses and base brain functions to keep us alive, and they did a pretty good job. Therefore, we fall victim to habitually still relying on these systems even though in the modern world they tend to create more problems than solutions. For instance, we are prone to either want to "fight or flight" when faced with even a potential threat, physical, emotional, or mental. Needless to say, in the business world we are not allowed to just punch an opponent in the face when they have challenged or frustrated us. Even if we could, and get away with it, really it would not help us to further our long term goals at all. Strategic planning and well thought out plans require a certain level of discipline, and sticking to the hard data can be tedious, confusing, and worst of all terrifying at times.

You Cant Hide From The Raw Data

Realising that our emotions need to be set aside to proficiently handle business affairs, one must then attempt to break everything down into the purset numbers possible. Analytics is the newest trending topic in business right now and there a host of software products out there to help you gather the proper information from the relevant sources and to then put them together into an easy to understand format. The thing is, garbage in equals garbage out. You have to first collect the right data to input into the system, and this alone requires a drastic change in the current process that you have in place. For example, are you tracking lead sources to find out what advertising campaigns are effective? If not, you are going to have to firmly instill the importance deep within yourself so that you can convey the message to all of your employees with some conviction and enthusiasm. Then comes the real  fun, constantly reminding and reinforcing that behavior with your employees. For various reasons, they may end up fighting the change and you must figure out a way in which to subtly manipulate their behavior. Every employee is different, some will respond to threats while others to positive reinforcement. Again, the most important part is to honestly apply and believe in the changes yourself first.

That A Whole Lot Of Information, Now What?

Now that you have made all the necessary changes so that you can collect all the pertinent data for your business, it is time to take the next step. Just looking at this collection of numbers can be quite daunting, so take a deep breath and start with one small section first. Make sure that it is all properly organized, and if you are feeding it into any separate software you have to make sure it is properly formatted as well. Go section by section until it is as orderly as you can get it. Now start asking yourself the important questions. What does the general data say to you? Are there any obvious outliers that need investigation first and foremost? If nothing jumps off the page you need to make a list of all the potential questions you need answered about your business. Good example are: closing ratios, numbers of leads on average, profit margins, labor or material costs, etc. Many people at this point in the process are exhausted and don't have the creative energy they need to piece everything together and make those intuitive leaps to connect the seemingly disconnected information. Take a break and come back to it later if you are feeling like this. Just make sure not to shove it aside and attempt to forget about it. More often than not, this is just your unconscious mind attempting to distract you because it is aware that you are not going to like what you find once you have untangled everything. 

Last But Not Least

The data has been collected, organized, and relevant conclusions extracted. Lastly, you will need to draw further conclusions from these conclusions. To clarify, if your overall costs are coming in consistently high with one supplier or subcontractor, and you have figured out that it is a problem with both their labor and material rates, you are going to have to first decide if this type of behavior is malicious or not. If they are supposed to get paid on a similar scale to everyone else you have working for you, are they then stealing from you or padding their bills some how? Or is it more a problem that they are not very good at what they do and thus prone to using more material than others? You may not know the answer 100% but you need to decide immediately what you are going to do about the situation. Whether it is digging further into specific jobs in order to figure out exactly what is wrong or sitting down with the employee to try and talk it through. Each and every aberration needs to be identified and a plan of action put in place to rectify the issue. This can be the most difficult thing to accomplish, especially if the ultimate conclusion is that the problem lies with nobody else but you. 


The Floating Tax Strategy In The Construction Industry

Home Improvement Start Up

An Interesting Revelation About An Unfortunate Practice

Through recent research it has come to our attention that a vast majority of the construction industry has been running their business by simply evading the taxes that they own. Not that this is always intentional, as we honestly believe a lot of these individuals simply don't know how to properly handle their finances. It is a practice that we have seen many times with the supply houses. the home improvement business will use the line of credit to get them through the month constantly trying to catch up to this ever grow debt ceiling. Playing this type of game is a lot more dangerous with the IRS and it is scary to think just how common of a practice that it is.

Pleading Ignorance Will Not Get You Anywhere

A lot of of skilled laborers eventually decide that they are sick of working for someone else and that they can just start their own business. Yes, nearly anyone is free to do just that. But the problem here is that they never really take the time or energy in order to learn how to properly run a business. They go into it with a trade mentality and a very small percentage of them can make any money at it. It is a shame because often times these individuals are very skilled workers, capable of completing truly impressive work. As an independent contractor, they have a certain level of "flexibility" when it comes to paying their taxes and a lot of their jobs they can just accept cash and totally disregard all that complicated paperwork.

Incorporating Is A Whole Different Ball Game

The business has officially been incorporated and things seem to really be going good the first couple years. The profits are all in line, customers are happy with the work, and a strong referral base is starting to form. Each month, all the bills are getting paid and there is more then enough left over to cover any personal expenses. Then all of a sudden you get that dreaded letter or phone call and the IRS introduces themselves. It seems that you have not been properly calculating the amount of taxes that you are supposed to have paid and that the past due amount, plus a substantial amount of interest, is now due. Those juicy profits were nothing more than illusion because if you would have calculated the taxes coming out of them in the first place then it would have been apparent that all the jobs were being underbid. The only option is to work for the next 10 years, making next to nothing, in order to pay off the balance or to fold up shop and possibly file for bankruptcy. Obviously, most faced with that decision choose the latter to the detriment of customers and suppliers alike.

It Is Almost Like Taking Out A Loan, From The Mob

In a way, it is sort of a start up strategy in that it can help you to stay alive longer than you would have without using such a technique. However, it would be much better to have simply taken the time to learn the proper math and to then slowly build your business the right way. That is not as much fun though, and most people do not have the self discipline to accomplish this. The scary thing is that this debt epidemic affects not only the construction industry, but over 70% of the American population in general. It is just interesting in this specific instance that the IRS is unwittingly being used like a bank giving out a loan. You never know, maybe they will just never catch you. They are going to have to perform an audit before they find anything out, and even then they can only go back 7 years if they find anything unsettling. But if they do catch you with your pants down I can promise you that you will be wishing that you had bought that flux capacitor for sale on ebay so that you could travel back in time to avoid the whole situation.

What’s The Difference? How to spot an above average roofing company

Above Average Roofing Company

Hated More Than a Trip to the Dentist

Yes it is true, more people would rather get a tooth pulled or give a public speech then deal with a salesman. Not that anyone can blame the general public for this deep seated resentment, as everyone has at least once in their life been accosted by one of these aggressive types. Does this perception hinder us from making the best decision sometimes? Absolutely. Because we are so guarded, we end up pushing honest and genuine consultants away out 

The Price We Pay For Being So Guarded

Because we put up these walls, so that no one could ever take advantage of us, we end up operating at a much baser level then usual. This means are higher thought processes are muted and we end up victims of our fight or flights instincts. Typically, this causes us to react more emotionally which is completely counterproductive to our intended goals. It will always cause us to miss vital information, such as distinctive differences between roofing contractors and the products that they offer.

The Difference is Hard Enough to Determine Itself

Roofing is almost a commodity, any contractor can quite literally purchase the exact same materials as everyone else. That makes it difficult to stand out as a contractor and to choose an above average roofing company from the rest. This makes it all the more important to relax, take your time doing your homework, and honestly listen to what the salesman has to say. There are a lot of knowledgeable and honest contractors out there, the problem is that a lot of them are just not very good at sales. Therefore, they don't make a good living and end up just going back to installing shingles or managing crews. That leaves a certain breed to dominate the open market, and as we all  unfortunately know, sometimes all it takes to be successful in business is the complete disregard for other peoples feelings. Use the following list as mere points on which to devise a good strategy before you make a decision who to hire:

  1. Price, Price Price: You might as well start with the most important part for most people. If the price is extreme, either much higher or lower, then all the other estimates you have collected then just forget about it all together.
  2. Materials: At the minimum, find out the type of shingle that they recommend, the underlayment used, and the amount of ice guard installed. 
  3. Reputation: Look at their online presence and read some of their reviews. Keep in mind that if you do enough business there are bound to be complaints. It is more important how they are handled.
  4. Insurance: Just because they have a policy does not mean it is worth anything. Workers comp and liability are a must, but call the insurance to make sure it is actually valid as well.
  5. Time: Ask how long the project will take to complete and how long it is going to take to get started.